Shanghai’s new World of Warcraft advert is making the rounds on social media, grabbing attention for a surprisingly simple idea:
Ever wondered how tall you are compared to your character?
Instead of an epic cinematic, this ad leans into something more personal—your real-world self vs. your in-game identity.
Here are the real-world heights of all playable WoW races:
| Mechagnome | 105cm |
| Gnome | 105cm |
| Vulpera | 119cm |
| Goblin | 121cm |
| Dark Iron Dwarf | 138cm |
| Dwarf | 147cm |
| Earthen | 152cm |
| Undead | 174cm |
| Human | 177cm |
| Void Elf | 178cm |
| Blood Elf | 178cm |
| Mag’harc Orc | 185cm |
| Worgen | 200cm |
| Night Elf | 206cm |
| Nightborne | 206cm |
| Haranir | 207cm |
| Dracthyr | 207cm |
| Orc | 208cm |
| Pandaren | 210cm |
| Lightforged Draenei | 215cm |
| Draenei | 226cm |
| Kul Tiran | 236cm |
| Highmountain Tauren | 248cm |
| Zandalari Troll | 250cm |
| Troll | 255cm |
| Tauren | 266cm |
Part of Blizzard’s Comeback
After Blizzard’s split with NetEase shut down WoW in China back in 2023, the game only recently returned in late 2024. Now, Blizzard is clearly trying to rebuild momentum in the region.
From CN-server exclusive transmogs, to Master Loot returning in the region, Blizzard has been doing everything it can to reignite interest in a massive audience that was forced to step away.
So, are you towering over your Blood Elf, or are you barely reaching your Tauren’s waist?
