While the Diablo 4 community is busy looking ahead to the next season, Blizzard quietly pushed out a new survey—and it didn’t take long for things to blow up. What players thought would be a normal D4 feedback form turned out to be a full-on YouGov survey, and fans are calling it out as nothing more than a data-collection grab.
Diablo 4’s Controversial Survey
The survey has been live for over a week at the time of writing, and even after the dust has kind of settled, the community’s still split. And honestly? Fans have every reason to be angry. The survey digs into personal questions, feels wildly unrelated to Diablo 4, and reads more like a marketing profile than anything that could help the game. It’s so out of left field that many players weren’t convinced it actually came from Blizzard—yet there it is, popping up right when you log in, front and center on the main menu.
Players quickly called out that Blizzard isn’t running the survey at all. Instead, YouGov—a U.S.-based data analytics and marketing firm—is the one behind it. They specialize in demographics, brand tracking, and, of course, collecting user data. They don’t help studios make better games; they help companies profile their customers.
Some of the questions asked in the survey include:
Or even some outright very private questions such as:
Naturally, that hasn’t sat well with the community, especially during a slow period between seasons where there isn’t much else to focus on. Instead of building excitement for what’s next, this survey has become the main talking point—and not in a good way.
Is the Anger Justified?
Players have every right to be angry with a survey that does nothing to improve the game—but is the outrage justified? Some argue that, yes, the survey is invasive, but it’s still optional. You don’t have to take it, and you can ignore it with a single click.
Regardless, it has undeniably struck a nerve with the Diablo 4 community. Whether Blizzard intended this or not, the takeaway for many fans is clear: it feels like Blizzard is more interested in harvesting player data than actually listening to player feedback. And during an already quiet stretch for the game, that perception hits even harder.
