World of Warcraft is leaning into another real-world crossover ahead of Midnight, this time teaming up with Pringles. The new promotion is already live in the UK, and runs from January 6 through May 7, 2026.
The promotion rewards the Crimson Bow Tie transmog item. As with recent branded events, players can redeem a code, which is obtained through purchasing participating Pringles products. While the promotion itself is active, and codes are redeemable, the Crimson Bow Tie isn’t available in-game just yet, and will likely be added in a future update.
This collaboration is the latest in a string of real-world partnerships for WoW. Previous promotions include Mountain Dew, Trolli, and Razer, all of which offered in-game collectibles such as mounts and pets.
It’s worth noting that the Pringles x WoW Midnight promotion is UK-exclusive. Blizzard hasn’t announced whether the Crimson Bow Tie will become available globally at a later date.
