Blizzard’s taking a new step to help players feel at home in World of Warcraft. With the launch of the Ambassador Program, experienced community members will be able to welcome newcomers, connect players through Discord, and make Azeroth feel less overwhelming and more social than ever!
You can join the program here.
World of Warcraft has always been more than just a game—it’s a universe where friendships are forged, epic stories are written, and heroes unite from every corner of Azeroth. With the official launch of the WoW Ambassador Program, we invite you to find your people and experience the game alongside like-minded players.
What is the WoW Ambassadors Program?
The WoW Ambassador Program is designed to empower dedicated and experienced players who want to help shape the World of Warcraft community, both in-game and beyond. Our vision is simple: foster engagement and connection among players, ensuring everyone feels at home, whether they are a veteran raider or just starting out in Azeroth.
How the Program Works
Community is the heart of WoW, and Discord servers have become the modern taverns where players gather, strategize, and make friends. Through the WoW Ambassador Program, official and partner Discord communities nominate standout members to represent WoW’s spirit of camaraderie. Ambassadors help welcome new players, organize activities, and amplify the sense of belonging that sets WoW apart. Participating Discords enjoy special recognition, access to exclusive events, and direct support from Blizzard—making every server a more vibrant place to connect.
WoW Portal Room: Your Gateway to Community
Launching alongside the program, the WoW Portal Room is the official World of Warcraft Discord server—a hub where Ambassadors and players unite. Here, Ambassadors serve as guides, event organizers, and community champions, ensuring every adventurer feels included. Whether you’re seeking a new guild, tips for mythic dungeons, or simply want to chat, the Portal Room is where you will take the first steps to finding your people. Just like using a portal in World of Warcraft, the portal room is meant to be a way stop on your journey and not the final destination.
How to Sign Up
Ready to become an Ambassador and your Discord community join the program? Signing up is easy. Applications are now available. Once all the applications are reviewed, players will be able to meet up with the chosen Ambassadors in the WoW Portal Room beginning February 26 to find their fit.
Choose Your Path
The launch of the WoW Ambassador Program marks a new opportunity for players to connect in meaningful ways and is built for everyone. Whether you’re leading raids, crafting stories, or just seeking new friends, this is your chance to become part of something bigger. Step into the Portal Room, connect with Ambassadors, and help us create a world where every player is recognized, included, and celebrated.
Check back here on the official World of Warcraft site for more information!
