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Battle for Azeroth Is the Fastest Selling Expansion Ever

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It seems war does pay, even in Azeroth! Battle for Azeroth has become the fastest selling expansion of all time, based on the 3.4 million copies sold on day 1! Perhaps it shouldn't be surprising with the WARcraft franchise, but after 14 years to have the latest expansion break records is a little staggering and more than a little impressive. The number isn't just impressive for Blizzard and WoW expansions, it also makes BfA one of the fastest selling PC games of all time!

For comparison, the latest expansion beat out all time records by "only" 100,000 units, with Cataclysm, Warlords of Draenor and Legion hitting that 3.3 million number previously.  Blizzard CEO Mike Morhaime himself comments on how the faction conflict is at the heart of the franchise and how the launch is only the beginning, with the press release itself focusing on what's to come in the following weeks.

Blizzard LogoBatle for Azeroth (source)

Battle for Azeroth™ Becomes Fastest-Selling World of Warcraft® Expansion Ever
 

Horde and Alliance heroes around the world answer their faction’s call to arms in force as Blizzard Entertainment’s latest release surpasses 3.4 million in day-one sales globally

IRVINE, Calif.--(BUSINESS WIRE)--Aug. 23, 2018-- When the Battle for Azerotherupted worldwide last week, champions of the Alliance and the Horde around the globe were called upon to fight for their faction. Heroes everywhere turned out in force, and Blizzard Entertainment today announced that as of Battle for Azeroth’s first full day of launch on August 14, more than 3.4 million units of the latest World of Warcraft® expansion had sold through worldwide—setting a new day-one sales record for the franchise and making it one of the fastest-selling PC games of all-time.*

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180823005255/en/

(Graphic: Business Wire)

(Graphic: Business Wire)

Battle for Azeroth is a definitive chapter in the Horde and Alliance conflict at the heart of Warcraft, and it’s been thrilling to see players representing their factions in record numbers and embarking on their war campaigns—not to mention joining in ourselves,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “But the launch is just the beginning of this conflict. More epic content is coming to World of Warcraft in the weeks ahead, and we can’t wait for players to experience the full story as it unfolds over the course of the expansion.”

As Azeroth’s defenders continue to explore new regions in search of allies and resources, preparations are being made for the next great confrontation in the ongoing war:

  • In the coming weeks, players will be able to charge into Battle for Azeroth’s first Warfront, Stromgarde—a 20-player co-op battle for control of a key strategic stronghold in the Arathi Highlands.
  • On September 4, the gates will open to Battle for Azeroth’s first raid—Uldir, an ancient titan facility housing horrific Old God experiments gone awry.
  • Also on September 4, the expansion’s first PvP season and first Mythic Keystone dungeon season will commence. The Mythic Keystone dungeon will feature a unique “seasonal affix”—Infested—that introduces new challenges based on the corrupted denizens dwelling in the Uldir raid.
  • Beyond that, additional updates are in the works that will provide even more content for players on an ongoing basis, including the ability to recruit the Kul Tiran humans and Zandalari trolls as playable Allied Races. More information on future updates will be shared at a later date.

About World of Warcraft: Battle for Azeroth

World of Warcraft: Battle for Azeroth is the seventh expansion for Blizzard Entertainment’s acclaimed massively multiplayer online role-playing game. As a new age of warfare dawns between the Alliance and the Horde, Azeroth’s heroes must set out on a journey to the lost kingdoms of Kul Tiras and Zandalar in search of new allies; race against rivals for resources in dynamic Island Expeditions; bring new playable Allied Races into their faction’s fold; unlock the power of their gear using the new Heart of Azeroth artifact; and much more.

World of Warcraft: Battle for Azeroth is available in physical and digital standard editions (SRP $49.99) as well as a Digital Deluxe Edition (SRP $69.99). The latter contains an arsenal of in-game bonuses for a variety of Blizzard games, including the Seabraid Stallion mount (Alliance), Gilded Ravasaur mount (Horde), and Tottle the Baby Tortollan pet for World of Warcraft; an “Azeroth Is Burning” card back for Hearthstone®; a Primal Flamesaber mount in Heroes of the Storm®; Horde and Alliance sprays for StarCraft® II; and a collection of faction-themed cosmetic loot for Overwatch®.

Battle for Azeroth is also available in a retail-exclusive Collector’s Edition (SRP $99.99). In addition to the in-game items from the Digital Deluxe Edition, the Collector’s Edition contains a cache of faction-themed loot, including a collectible Horde and Alliance Double-Sided Mark of Allegiance; a limited-edition hardback of the novellas ElegyandA Good War,featuring exclusive artwork; and a Battle for Azeroth digital soundtrack.

To learn more about World of Warcraft: Battle for Azeroth, and for additional details on the different editions available, visit the expansion’s official website at www.worldofwarcraft.com/battle-for-azeroth.

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5 minutes ago, Kuarinofu said:

I guess we can congratulate Blizz on some easy money

You are wholly ignorant of what it takes if you think it's easy to make something like this.

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10 minutes ago, Kuarinofu said:

I guess we can congratulate Blizz on some easy money

I mean they're posting a LOT of hotfixes every single work day (and sometimes weekends), I'm not sure that qualifies as "easy", even if we ignore all the work that went into the expansion itself.

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I believe this all due to a single factor: Legion was really incredible, possibly the best expansion in WoW in terms of content, even beating the insanely popular WotLK. People (that I know from other games) who had dismissed WoW years ago, myself included, came back to WoW because of Legion. (personally, i just wanted to try out the demon hunter and even though i don't care for that class, the expansion itself made me fall in love with WoW all over again!). So my point is; Legion was really fantastic and BfA is sort of riding on the coat tails of it's success and I think many people expected BfA to follow suit, so folks bought the game like crazy.

 

That may sound negative to some, and maybe it is, but I'm not going to lie: It's my opinion that Battle for Azeroth has to be the absolute most stunning expansion in terms of visuals and sound. Even in Legion I didn't find myself just walking around admiring the scenery the way I do in BfA. I mean, have you been to Dazar'alor? I set my homepoint there and every time i hearth i hear that amazing, bombastic orchestra go wild as if they are saying "WELOCOME TO ZANDALAR, MOTHER F***ER!!"

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Legion was indeed incredible, but BfA is looking to also be so, and with way less hassle over chasing RNG legendaries and such. Island Expeditions have massive potential if they double down on its rewards, would literally love to have more reason to care and min-max for them!

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46 minutes ago, krapmyself said:

 So my point is; Legion was really fantastic and BfA is sort of riding on the coat tails of it's success and I think many people expected BfA to follow suit, so folks bought the game like crazy.

Indeed, BfA had much less to prove than Legion, which came out after WoD's content drought. There was also the issue of WoD having much of it's important bits of content scrapped, only two tiers of raids and the infamous "selfie patch", that is often brought up in discussions.

That being said, BfA isn't without it's flaws, still plenty of rng, endless ap grind (though at least it's not separate for different specs, still rather unfriendly), mission table and gating of some content that is ready for release anyway. But I like overall atmosphere, especially Kul Tiras, pirates, witches etc., story in quests (even if they are interwoven with standard "kill/gather" fillers) with some likeable characters. I just wish that at least mission table and artifact power went away, as I didn't like these features in WoD/Legion.

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6 minutes ago, jinsu2301 said:

*reads thread posts*

N-Nani?!

People being positive about WoW? What has happened?

'Tis a brave new world indeed.

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I'm thoroughly enjoying the storyline, especially the Zuldazar questline. The zones are outstanding and Nazmir is easily my favorite zone and Bwonsalmdi is a pretty likeable and fun character! 

Honestly BfA has a lot of potential with most of the systems in place like Azerite gear and Island expeditions! Looking forward to seeing what this expansion has to offer!

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13 hours ago, Abom said:

Great expansion.

 

Bummed out how empty zones feel after the post-launch phasing changes, though.

Have Warmode disabled? With it enabled there are a ton of players of all factions literally everywhere 😄 got demolished by a horde raid on Boralus yday on my shaman, even!

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Can't say I agree with this being the best xpac ever. No. Legion was good. Then they went and nerfed so much, destroying arty weapons, dumbing the game down further and, the areas basically look the same as those in Legion. In fact, most everything Kul Tiras side looks the same, land wise. I don't see anything that stands out as being better. I think people want the game to be what it used to be, to bring back players and, the nostalgia one used to feel. Sadly, that's not the case. I still play it, don't get me wrong. But, it's simply not any better. Legion was so much more. It's just meh. I know other players that feel the same in one regard or the other. I think it's about 50/50 this expac. I don't believe it's the fastest selling expac ever. Catchy title though. We'll see how/if it improves in the near future.

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