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Starym

Battle.net to Be Called Blizzard Tech

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It seems battle.net was confusing for some people, so Blizzard decided to start moving away from the term and call it "Blizzard tech" instead. Battle.net did have a somewhat archaic sound to it, but that was part of its charm, especially as a callback to the old days of Blizzard. But it seems all things come to an end eventually so here's the official word:

Blizzard LogoBlizzard

We’re going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to it as Blizzard tech instead. You've already seen this recently with things like "Blizzard Streaming" and "Blizzard Voice," and more changes are on the way.

When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.

We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.

 

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First it's Metzen retiring, now Battle.net is no longer Battle.net.

What the hell is happening? 

And what's next on the chopping block?

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23 minutes ago, Paracel said:

And what's next on the chopping block?

World of Craft

HardStone

Diablo 2.5

Hero of the Storm

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frankly blizzard tech sounds more confusing to me, sounds like it should be the name of a laptop store or something, i would expect all the shirts and that to be in the tech page, battle net just had a nice flow to it, dislike button :(

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2 hours ago, demonardvark said:

frankly blizzard tech sounds more confusing to me

Exactly this. Battle.net is outdated, so I get wanting to change it. Is Bilzzard Tech even close to a good answer to that though?!

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2 hours ago, demonardvark said:

frankly blizzard tech sounds more confusing to me, sounds like it should be the name of a laptop store or something, i would expect all the shirts and that to be in the tech page, battle net just had a nice flow to it, dislike button :(

Do they have a genius bar, or is it just Lore standing there with his thumbs up?

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3 hours ago, Blainie said:

World of Craft

HardStone

Diablo 2.5

Hero of the Storm

underwatch

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I don't know what is confusing about Battle.net. I know though, that Blizzard Tech will be confusing. It sounds like some kind of a tech support or a store more than a central hub for Blizzard games. And it doesn't even sound good :(. "Hey guys download Blizzard tech" or "Add me on Blizzard tech, guys". Nahh 

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Now I won't have to ask Blainie to add me on Battle.net, now I can ask him to add me on Blizzard Tech. That's nice.

Battle.net was confusing to me at the beginning when I first downloaded it, but I don't think Blizzard Tech is much better, though it sounds better than the combination of the two: Blizzard.net and Battle Tech. Maybe World of Starstone of the Stormwatch should be the choice Kappa

Also, you could change the tag from WoW to get more views as news with the WoW tag don't show up on non-WoW section carousels, such as HS's one.

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I agree, Blizzard Tech has some meaning just behind these words.

And Battle.net sounds like, well, what it is, their hub for games. It has nothing behind it except for what we attributed.

A rose by any name...

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13 hours ago, positiv2 said:

Now I won't have to ask Blainie to add me on Battle.net, now I can ask him to add me on Blizzard Tech. That's nice.

NEVER. I did it so we won't have to use BT when adding

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Oh do you guys hear it too?  Cha-Ching! It's the sound of... ooooh I don't know....

I hear a distinct sound... Someone is going to buy battle.net domain... I'm not sure when, but the sound is getting closer... 

Confusion, I'm more confused about why they are using this ridiculous reason to finally sell that domain for millions of dollars to another million dollar company. Just release the news already. Who cares if they connect to battle.net or chickenshavegamingskills.rooster/kosher?services=usedtobebattle.net-butnotanymore.html#redirect-to-blizzard-doesn't-care-about-money

I'm pretty sure they released this news because they are going to sell it, excuses after excuses to convince people they are not after your money :D 

3 months later : Remember how you were SOOOOO confused about battle.net guys? And we changed the name and stuff only for you and NOT FOR ANY OTHER REASONS? well since then the domain stayed inactive and no one showed him any love :( we were so unhappy about the poor little guy, he kept crying every night, so now we are giving him a new home :) see how kind we are? battle.net now serves XXX company in exchange for nothing!! (except millions of dollars) we talked to battle.net and he's so happy right now.

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2 hours ago, mnime said:

Someone is going to buy battle.net domain... I'm not sure when, but the sound is getting closer..

I'm working in the web domain and I can assure you that blizzard will continue to buy it for a lonnnnng lonnnng lonnng time and juste put a redirect on it to their new domain. Just dropping it at the first change or too close of the change will open the door to massive scam.

Right now, navigating between few appraise webstie, battle.net is evaluated around 15.6m $ and the domain is 20 years old... they will keep it!

I vote for Blizzard.net!

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3 hours ago, Kirr said:



I vote for Blizzard.net!

I like this as well. If they wanted to include Blizzard into the title at least make it sound like it is for gaming and not an HVAC company fixing residential air conditioners.

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5 hours ago, Kirr said:

I'm working in the web domain and I can assure you that blizzard will continue to buy it for a lonnnnng lonnnng lonnng time and I vote for Blizzard.net!

Totally on board with Blizzard.net!

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