Stan

Activision Blizzard Investor Call - Q2 2017

Sign in to follow this  

13 posts in this topic

30535-activision-blizzard-earnings-call-

Quarterly results of the Activison Blizzard Investor Call are here and Blizzard reached a new all-time record of Monthly Active Users (MAUs)!

Here are some interesting highlights of the Q2 Investor Call. Full presentation can be found here.

Blizzard

  • Q2 MAUs are at 46 million (up 38% Y/Y)
  • MAUs have more than doubled since early 2015.
  • Blizzard experienced strong participation with in-game content for Overwatch, Hearthstone and Diablo III.

Diablo III

  • The Necromancer was embraced by the player community.

Hearthstone

  • Hearthsone MAUs rose to an all-time record, fueled by the new expansion, Journey to Un'Goro.

Overwatch

  • Overwatch MAUs have risen every quarter since the game launched and rose to a new all-time high in Q2.
  • Anniversary event drove strong engagement and record participation in customization items.
  • Uprising's PvE-mode was well-received with record play-time.

World of Warcraft

  • World of Warcraft time spent grew Y/Y and Legion continues to outperform Warlords of Draenor.

opportunities.JPGdeepengagement.JPGaudiencereach.JPG

(Source)

  • Like 2

Share this post


Link to post
Share on other sites

I wish they informed us with actual numbers of players for each game like they did in the past. End of MoP and WoD decimated steady WoW population, but I doubt that numbers of players in Legion are something to be ashamed for.

  • Like 2

Share this post


Link to post
Share on other sites
21 minutes ago, Nantarios said:

I wish they informed us with actual numbers of players for each game like they did in the past. End of MoP and WoD decimated steady WoW population, but I doubt that numbers of players in Legion are something to be ashamed for.

I think the issue with that was whenever there was a drop of any kind it fueled the "Is WoW DEAD?!?!?!" machine, which i doubt was helping the game much

  • Like 2

Share this post


Link to post
Share on other sites
8 hours ago, Dustintime said:

I don't think WoW will ever die...at least in the next five years. Unless they do something stupid again, like pandas.

More like if they will be foolish enough to make WoD 2.0. MoP was like going a bit too far from the roots, but not a bad expac.

Share this post


Link to post
Share on other sites
19 hours ago, Haemir said:

I think the issue with that was whenever there was a drop of any kind it fueled the "Is WoW DEAD?!?!?!" machine, which i doubt was helping the game much

^This. I honestly got fed up with it. Every time some new mmo came out ZOMG ITS THE WOW KILLER WOW DEAD LUALULAULZULZULZUZLZL and then 4 months later it went free to play >_>.

To all other accounts mmo's can survive on a small but dedicated fan base for years. I do believe the everquest 2 servers are still up as well as some ultima ones. Servers are relatively cheap and you can still make profit with only X000 people still subscribing and that. I do agree legion probably bolstered wows active playerbase substantially but i'd rather not know the numbers then have every other thread on other sites only talking about active sub numbers. 

 

Share this post


Link to post
Share on other sites
15 hours ago, Dustintime said:

The content and storyline and the items they added during pandaland were awesome, but the new playable class, not so much.

Agree, i made a panda, just to have one, but wasnt a great idea.... on the other side, in that time Kung Fu Panda was a boom, or something like that, and kids love it (I love it to, and i'm not a kid), and as expc was a good one, beter that cata (and WOD, beter that WOD without a doubt),  the story progress was excelent, and had a lot of flavor.... but had a lot of pandas too... 

Share this post


Link to post
Share on other sites

Odd that they have notes about the other games in Blizzard's current library, but nothing about how HOTS is doing. I guess it's included in the general 'Blizzard' category. It would be nice to know how our favorite game is doing in comparison to the other Blizzard titles revenue wise. Especially since the release of 2.0 in comparison to it's revenue before the changes made. I would personally like to know that kind of thing. I don't mind the whole loot chest thing to much. What I do have a problem with is the changes they also have made to the weekly sale items. For the last several months before the change to '2.0' I would look forward to the 50% off sale items each week. I got into the habit of getting 1 of the under $5 skins on sale. Now, on the other hand, the sale items each week are not worth the value they were before. Since they only sale individual skin tones for the same prices you would get all 3 variations of the skin before 2.0. So now I'd be VERY hard pressed to spend ANY money on any of the sale items since I value for the price just isn't there like it once was.

Also before 2.0 on the third week after a new hero was released they would put that hero into the free to play hero rotation for that week. At that point the new hero was more understood in the meta and his gold cost had gone down to 10k the previous week. Giving everyone a chance to try the new hero out for free, I assume, also lead to seeing more people purchase them as a result of playing and enjoying them. Now it's 2 months before a newer hero gets that week of being a free-to-play rotation hero. Like for example Stukov just got to be in that free week rotation THIS week for the first time since his release. So it would seem that now the previously new hero will get a free week of play for everyone the week after the release of a currently new hero.

And since I'm on the topic of items for sale. I don't understand how they think it's a good idea to have taken away many skin options that were available for purchase before 2.0 that now are no where to be seen in the game in any way unless you already owned them before the change to 2.0. (examples; Arthas and Kerrigan's Vampire skins, Valla's Vampire Hunter skin, Abathur's Skullathur skin, Eyepad mount). Most of the skins that have vanished in that way are ones that they will likely make only available for purchase during seasonal events. Which I find to be a very anti-consumer new practice since they were previously able to be bought for real money at any time before 2.0 and would even be in the 50% off sale items sometimes. Only skin they did that with before were the Christmas ones. Every time any of my friends sees the Sylvanis Sugar Plum Fairy skin they mention how good it looks and how they would love to buy that one if they could. So skins like that should be available year round (or at least 3 months out of the year minimum) to purchase but only for gems/real money. Since they are looking to make money on them you can't forge them with shards. I'd be perfectly ok with that compared to them not being anywhere in the game at all except MAYBE for one month a year. I don't see how taking them away all together is a better thing sales wise then just making some skins and mounts gems only purchases in-game. Or they could even make skins like those legendary only drops in purchasable loot chests year round. Boosting sales with the gamble of getting those super rare items in real money only chests bundles. 

But I've ranted long enough. Any opinions on this whole thing from anything else. I know I kinda went off my main topic I started with but this seems like a good thread to do this in since it's all about sales and such.

Share this post


Link to post
Share on other sites

I think that mindset is where they went wrong, Demenzel. WoW started trying to cater to younger people and get "everyone" included in everything, even high end content, which serious players really didn't like. After that, it wasn't the same as before. They seem to be trying to make things easier all the time. If that keeps up, I think it will eventually die a slow death.

Share this post


Link to post
Share on other sites
On 14/8/2017 at 10:54 PM, Dustintime said:

I don't think WoW will ever die...at least in the next five years. Unless they do something stupid again, like pandas.

Pandaren, far from being detrimental, was actually pretty welcomed by community. And MoP lore was surprisingly deep and had a lot of impactful moments.

It outperformed Cataclysm (pretty bland in some terms, and with Thrall doing absolutely everything until we got fed up with the Green Supersaiyan), and absolutely beat Warlords of Draenor (after an amazing start we realized they released a expansion that was only half made for some reason).

However, with (I guess, as I have'nt seen spoilers on what happens in Argus), Sargeras and the Legion defeated, there is not that much place for more expansions. So far we have left the Naga and the Old Gods thing, and after that maybe the final battle against the beings that created the Old Gods (some inmensely powerful void entities). I think they are deciding to end the stuff, but to make it in a couple of years and getting a fuckton of cash in the process (wich is nice in this case).

Edited by MvonTzeskagrad

Share this post


Link to post
Share on other sites
On 8/15/2017 at 8:02 PM, CyberDVonaven said:

And since I'm on the topic of items for sale. I don't understand how they think it's a good idea to have taken away many skin options that were available for purchase before 2.0 that now are no where to be seen in the game in any way unless you already owned them before the change to 2.0. (examples; Arthas and Kerrigan's Vampire skins, Valla's Vampire Hunter skin, Abathur's Skullathur skin, Eyepad mount).

I believe this is to rework skins/update them. Not 100% sure, but I think skins that were previously removed were reintroduced with different colour variants/slight changes etc.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

  • Similar Content

    • By Stan
      Blizzard today announced the release of four books, scheduled for Fall 2019: The Art of Hearthstone Vol. 2, The Art of Diablo, The Cinematic Art of WoW & The WoW Pop-Up Book. The books will be available for purchase on the Blizzard Gear Store or at your local bookstore.
      Blizzard (Source)
      We’re pleased to announce four new books coming to stores this fall. Whether you’re into Hearthstone, Diablo, or World of Warcraft (or all the above), there’s something special waiting for you within the pages of these collectible volumes.
       The Art of Hearthstone: Year of the Kraken Something stirs in the dark . . . 
      The second volume of The Art of Hearthstone dives deep into the Year of the Kraken, the first year of Hearthstone’s standard format. Enjoy 144 pages consisting of hundreds of illustrations from the corruptive cults of Whispers of the Old Gods, the glamourous disco of One Night in Karazhan, and the turf wars of Means Streets of Gadgetzan. Year of the Kraken goes into detail on the Hearthstone team’s artistic process for card art, game boards, and other visual designs, while also exploring the challenges and triumphs of creating a game enjoyed by millions of players around the globe.
      Purchase the first volume today on the Blizzard Gear Store or at your favorite local bookstore.
       The Art of Diablo For more than 20 years, the artists behind Diablo have conjured new visions of the High Heavens and the Burning Hells, built nightmarish corridors filled with monsters and demons, and unleashed swarms of malevolent creatures upon players worldwide. The Art of Diablo plunges into the concept, design, and environmental art that has defined the world of Sanctuary and the Eternal Conflict at the core of the Diablo series.
       The Cinematic Art of World of Warcraft The drums of war thunder once again . . .
      Over the course of World of Warcraft’s 15-year history, each new chapter in the game’s story has been bolstered through an array of epic cinematics; The Cinematic Art of World of Warcraft goes behind the scenes with the team who built these movies. With never-before-seen concept art and accounts of the creative and technical process, this is the definitive visual gallery of how countless artists helped bring the world of Azeroth to life in incredible detail and motion. 
       World of Warcraft Pop-Up Book Choose your faction, pick your weapon, and prepare for an astonishing vision of the world of Azeroth like you’ve never seen before!
      Built by best-selling paper engineer Matthew Reinhart, the World of Warcraft Pop-Up Book brings the beloved locations of Warcraft to life, from the classic faction hubs of Orgrimmar and Stormwind, to the battle-scarred lands of Lordaeron and Teldrassil, and even the new capital cities of Kul Tiras and Zandalar!
      Each page unfolds into an eye-popping treat, depicting iconic sites with brand-new art and interactive pieces.
      Keep an eye on your local booksellers or online shops for when pre-sales go live.
    • By Stan
      Bungie today announced on their website that they're regaining publishing rights for Destiny. They thanked Activision for their partnership on the game and said they're ready to publish on their own moving forward.
      Bungie (Source)
      When we first launched our partnership with Activision in 2010, the gaming industry was in a pretty different place. As an independent studio setting out to build a brand new experience, we wanted a partner willing to take a big leap of faith with us. We had a vision for Destiny that we believed in, but to launch a game of that magnitude, we needed the support of an established publishing partner.   With Activision, we created something special. To date, Destiny has delivered a combination of over 50 million games and expansions to players all around the world. More importantly, we’ve also witnessed a remarkable community – tens of millions of Guardians strong – rise up and embrace Destiny, to play together, to make and share memories, and even to do truly great things that reach far beyond the game we share, to deliver a positive impact on people’s everyday lives.   We have enjoyed a successful eight-year run and would like to thank Activision for their partnership on Destiny. Looking ahead, we’re excited to announce plans for Activision to transfer publishing rights for Destiny to Bungie. With our remarkable Destiny community, we are ready to publish on our own, while Activision will increase their focus on owned IP projects.   The planned transition process is already underway in its early stages, with Bungie and Activision both committed to making sure the handoff is as seamless as possible.   With Forsaken, we’ve learned, and listened, and leaned in to what we believe our players want from a great Destiny experience. Rest assured there is more of that on the way. We’ll continue to deliver on the existing Destiny roadmap, and we’re looking forward to releasing more seasonal experiences in the coming months, as well as surprising our community with some exciting announcements about what lies beyond.   Thank you so much for your continued support. Our success is owed in no small part to the incredible community of players who have graced our worlds with light and life. We know self-publishing won’t be easy; there’s still much for us to learn as we grow as an independent, global studio, but we see unbounded opportunities and potential in Destiny. We know that new adventures await us all on new worlds filled with mystery, adventure, and hope. We hope you’ll join us there.   See you starside.   BUNGiE
    • By Stan
      Activision Blizzard is down two senior executives so far in 2019. The game company has first put the Activision CFO Spencer Neumann on paid leave for cause unrelated to the company's financial performance, and he later joined Netflix. Today, we learned that Blizzard's CFO Amrita Ahuja left the company for Square.
      Placeholder for tweet 1080933799079247872 Activision Blizzard had a tough end of the year, caused by the announcement of Diablo: Immortal at BlizzCon. They are trying to cut costs in various ways, ranging from offering people money to leave the company to canceling Heroes Esports in 2019. Do you think both CFOs leaving the company will have positive effects on game development going forward? Share your thoughts in the comments!
    • By Stan
      If you're looking for the perfect last-minute presents for your friends, check out the latest holiday sale on Activison Blizzard titles that runs through January 7.
      World of Warcraft: Battle for Azeroth is $20 off and purchasing a second copy of the game for the same account is virtually cheaper than the level 110 in-game boost. Standard Edition: $29.99 (Reg. $49.99) Digital Deluxe Edition: $49.99 (Reg. $69.99) Complete Collection Standard Edition: $39.99 (Reg. $59.99) Complete Collection Digital Deluxe: $59.99 (Reg. $79.99) Select Pets (except Whomper) and mounts (excluding the latest Vulpine Familiar) are 50% off. Blizzard added a "See You Later Bundle" to the store and they plan to discontinue 9 digital goods when the sale ends on January 7. The bundle costs $49.95 and is dynamic, so the price will automatically adjust based on the amounts of goods you already own. It includes: 3 Helms: Crown of Eternal Winter, Jewel of the Firelord, Hood of Hungering Darkness 3 Mounts: Armored Bloodwing, Swift Windsteed, and Grinning Reaver 3 Pets: Lil' XT, Moonkin Hatchling (both versions), and Cenarion Hatchling. Overwatch The Legendary Edition (PS4) is on sale for $35.99 until January 1, 2019. The sale does not include any VAS or Heroes of the Storm goods. Blizzard (Source)
      Whether you’re eager to play something new, or you’re looking for those last-minute presents for your friends and family, now is the perfect time to give the gift of gaming on Blizzard Battle.net®.
      Today through January 7, 2019*, you can take advantage of these big discounts and bundle deals on Blizzard games and Activision PC titles on Battle.net.
       World of Warcraft® – Declare your allegiance to the Horde or the Alliance and join millions of players around the world as they fight to forge Azeroth’s future. All editions of Battle for Azeroth™ are now $20 off. See You Later bundle – Save up to 65% on collectibles that are going into the vault at the end of the Holiday 2018 sale, including three pets, three mounts, and three helms. Welcome new mounts and pets to your stable at a 50% discount (excluding the Whomper Charity Pet or Vulpine Familiar mount) and switch up your style with new helms for just $5 each.  Overwatch® – The world can always use more heroes, and they can save up to 50% on the Standard Edition, Legendary Edition, and Digital Upgrade (from Standard Edition).
       Call of Duty®: Black Ops 4 on PC
      Up to 25% off digital editions of the base game. $29.99 limited time introductory price for Black Ops 4 Battle Edition! Exclusive to Battle.net, this is the ultimate value for new players featuring Multiplayer and Blackout battle royale modes, with the option to upgrade to the base game.  Destiny® 2: Forsaken on PC
      Up to 25% off the expansion for players who own Destiny 2. Up to 40% off Destiny 2: Forsaken Legendary and Complete Collections—ideal for new players.  Diablo® III –‘Tis the season for demon-slaying action across the mortal realm of Sanctuary with savings of up to 50% on Diablo III and its expansions.
       StarCraft® – Deploying tactical discounts! Prepare for interstellar war, commander, and save up to 33% on the StarCraft II Campaign Collection and StarCraft Remastered.
       BlizzCon® 2018 Virtual Ticket – Get 20% off the Virtual Ticket, with access to replays from BlizzCon 2018, exclusive video programming, and bonus in-game items for all Blizzard franchises.
      In addition, the Winter Veil Wonder Bundle is available for Hearthstone® now through December 31: Add 30 card packs to your collection—six packs from five different expansion sets—for only $19.99.
      For details on these deals, make sure to check out the Battle.net Shop.
      Don’t forget that Battle.net now has enhanced gifting and Wish List features. Create your holiday Wish List with any item available on the Battle.net Shop, make them visible to your Battle.net friends, then use our newly enhanced gifting to bring joy to your gaming family. Check out our blog post about these features to see how they work.
      * Sale ends on January 7 at 9am PT for World of Warcraft, 10am PT for Overwatch, Destiny 2, Call of Duty and at 1pm PT for Diablo and StarCraft.
    • By Stan
      Christmas is around the corner and if you're looking for the perfect gift for your friends, the €20/£15 Blizzard Gift Card is now available at select retailers across Europe.
      The recipient can simply claim the code on the back of the card to top up their Blizzard Balance and purchase various goodies across all Blizzard games.
      Blizzard (Source)
      Have you ever wanted to give a friend a few Loot Boxes for Overwatch? Or gift that epic Luminous Starseeker mount to your World of Warcraft guildmate? Or a Hero from Heroes of the Storm, or some Card Packs in Hearthstone? Good news! We’ve got you covered with one simple solution — the Blizzard Gift Card.
      This €20/£15 gift card is now available at a wide range of retailers across Europe. Simply pick one up at any of the partner stores and give it to a friend. All they need to do is claim the code on the back of the card in order to charge up their Blizzard Balance, which can be used to purchase a variety of Blizzard digital items, games, and services. You can also use the gift card to charge up your own balance.
      You’ll find a list of retailers offering the Blizzard Gift Card at our giftcards page:
      FIND STORE
      For a full overview of what you can buy with Blizzard Balance, visit the Blizzard Shop. Here are just a few examples of the cool stuff you can give a friend via the Blizzard Gift Card:
      Overwatch Loot Boxes: with four items in each Loot Box, you're sure to be pleased with your assortment of Overwatch goodies!
        World of Warcraft pets and mounts: take to Azeroth's skies in style on an epic mount or adopt a cute pet.
        Hearthstone Card Packs: level up your collection and dominate your opponents in this insanely fun strategy card game!
        Heroes of the Storm Collection: pick up your favorite heroes, deck them out in the best-looking skins and mounts, then complete your collection with banners, sprays, voice lines and more!
        StarCraft II Expansions, Mission Packs, Commanders, Announcers, and more: enhance your gameplay experience and choose your own path to glory in the Koprulu sector!
        Diablo III: Rise of the Necromancer: Nephalem, discover the unique power of the Necromancer to defeat the evil forces of Sanctuary!
      Remember that you can also gift your friends specific digital items directly from the Blizzard Shop.