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By Staff
Some great news for Chinese players, as Blizzard have signed a new agreement with NetEase, and players will be returning to their games as early as summer 2024!
Most Blizzard games were suspended in January of 2023, with players losing access to their characters and being unable to play World of Warcraft, Hearthstone, Warcraft III: Reforged, Overwatch, the StarCraft series, Diablo III, and Heroes of the Storm, due to an expired licensing agreement. Luckily, a new deal has now been made!
A lot of WoW players decided to re-roll brand new characters on Taiwanese and Korean servers after the old deal stopped. Their old character data is saved, however, but it will be from back before patch 10.1, so it's going to be a tough decision on how to proceed for them. Perhaps Blizzard can come up with a solution to merge the accounts?
Here's the full press release:
(Source)
BLIZZARD ENTERTAINMENT AND NETEASE RENEW AGREEMENT TO BRING BELOVED TITLES BACK TO CHINA; MICROSOFT GAMING, NETEASE ENTER BROADER COLLABORATION
Blizzard titles to return to mainland China beginning summer 2024
Microsoft Gaming and NetEase deepen their relationship, with a strategic partnership based on their shared desire to bring new gaming experiences to players across platforms and markets
IRVINE, Calif., REDMOND, Wash., AND HANGZHOU, Zhejiang [April 9 PT, April 10 CT] / -- Beloved video game titles from Blizzard Entertainment that captivated millions of players in China will return to the market sequentially, beginning this summer, under a renewed publishing deal Blizzard Entertainment, Microsoft Gaming, and NetEase (NASDAQ: NTES and HKEX: 9999) announced today.
After continuing discussions over the past year, both Blizzard Entertainment and NetEase are thrilled to align on a path forward to once again support players in mainland China and are proud to reaffirm their commitment to delivering exceptional gaming experiences.
The renewed publishing agreement will encompass games Chinese players had access to under the previous agreement: World of Warcraft®, Hearthstone®, and other titles in the Warcraft®, Overwatch®, Diablo®, and StarCraft® universes. Building upon more than 15 years of past collaboration, Blizzard and NetEase are working diligently on relaunch plans, with further details to be shared at a later date.
Separately, Microsoft Gaming and NetEase have also entered into an agreement to explore bringing new NetEase titles to Xbox consoles and other platforms.
“We at Blizzard are thrilled to reestablish our partnership with NetEase and to work together, with deep appreciation for the collaboration between our teams, to deliver legendary gaming experiences to players in China,” said Johanna Faries, President of Blizzard Entertainment. “We are immensely grateful for the passion the Chinese community has shown for Blizzard games throughout the years, and we are focused on bringing our universes back to players with excellence and dedication.”
“Celebrating our collaborations, we are thrilled to embark on the next chapter, built on trust and mutual respect, to serve our users in this unique community that we’ve built together.” said William Ding, Chief Executive Officer and Director, NetEase. “Our commitment to providing more exhilarating and creative entertainment experience remains unwavering, and we are excited to see positive synergies fostered to encourage and empower collaborations to bring the joy of gaming to a broad community.”
“Blizzard and NetEase have done incredible work to renew our commitment to players – Blizzard’s universes have been part of players’ lives in the region for many years. Returning Blizzard’s legendary games to players in China while exploring ways to bring more new titles to Xbox demonstrates our commitment to bringing more games to more players around the world,” said Phil Spencer, CEO of Microsoft Gaming.
About Blizzard Entertainment, Inc.
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
About Microsoft
Microsoft (NASDAQ “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
About NetEase, Inc.
NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, "NetEase") is a leading internet and game services provider centered around premium content. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of the most popular and longest running mobile and PC games available in China and globally.
Powered by one of the largest in-house game R&D teams focused on mobile, PC and console, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture, and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.
Beyond games, NetEase service offerings include its majority-controlled subsidiaries Youdao (NYSE: DAO), an intelligent learning company with industry-leading technology, and Cloud Music (HKEX: 9899), a well-known online music platform featuring a vibrant content community, as well as Yanxuan, NetEase's private label consumer lifestyle brand. For more information, please visit: http://ir.netease.com/.
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By Staff
As the Microsoft-Activision deal closes, Bobby Kotick will only stay on as CEO through the end of the year and leave on January 1, 2024.
Placeholder for tweet 1712818483442987422 Based on the value of his shares, Robert Kotick will leave with around $400 million and if Microsoft/Xbox wants to get rid of Kotick, he will also receive a minimum payout of $250 million.
Image courtesy of Dexterto.
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By Staff
According to WSJ, Bobby Kotick, former CEO of Activision Blizzard, has floated the idea of buying TikTok to potential partners.
Former Activision Blizzard CEO Bobby Kotick has reportedly shown interest in purchasing TikTok, as legislation in the U.S. threatens to ban or force the sale of the popular app over national security concerns.
Kotick is said to be seeking partners for the potential acquisition, discussing the opportunity with notable figures including OpenAI CEO Sam Altman. The move comes amid growing scrutiny over TikTok's data privacy practices and its ties to China, with U.S. lawmakers pushing for decisive action.
You can read the whole news piece over at WSJ.
Bobby Kotick left his position at Activision Blizzard in December 2023 after Microsoft finalized its purchase of the company. Post-acquisition, he reportedly received over $375 million, as detailed by Forbes.
Source: WSJ
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By Stan
With Johanna Faires recently taking on the role of the new President at Blizzard, let's delve into the history of Blizzard Presidents from 1991 up to the present.
Allen Adham served as President from 1991 to 1998. Mike Morhaime held the position of President and CEO from 1998 to 2018. J. Allen Brack assumed the role of President between 2018 and 2021. In 2021, Jen O'neal was named Co-Leader of Blizzard alongside Mike Ybarra. However, she chose to leave the company after just three months. Following her departure, Mike Ybarra took over as President until a few weeks ago when he also announced his departure from the company on January 25, 2024. Johanna Faires was appointed as Blizzard's President on January 29, 2024.
We've come across a Reddit post where someone alleges to have worked at Blizzard during Mike Morhaime's tenure as President, continuing through Ybarra's leadership. We can't vouch for the accuracy of their statement, but here's what they had to share with the community.
Source: Reddit
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By Staff
Blizzard Entertainment has named Johanna Faires as its new president, taking over from Mike Ybarra, who left the company last week.
Before this role, Faires served as the General Manager of the Call of Duty franchise at Activision. She previously spent 12 years working at the NFL.
“It is important to note that Call of Duty’s way of waking up in the morning to deliver for players can often differ from the stunning games in Blizzard’s realm: each with different gameplay experiences, communities that surround them, and requisite models of success,”
"I’ve discussed this with the Blizzard leadership team and I’m walking into this role with sensitivity to those dynamics, and deep respect for Blizzard, as we begin to explore taking our universes to even higher heights.”
This leadership change follows the announcement by Phil Spencer, the Head of Xbox, and Matt Booty, the President of Game Studios, about massive layoffs across Activision Blizzard and Xbox.
Faires will start on February 5 and she will hold a town hall shortly afterward at the Blizzard campus in Irvine, California.
Johanna sent the following mail to Blizzard employees this morning:
(Source)
Dear Blizzard,
Though my official first day with you all is February 5, I want to let you know immediately that it is an honor to join you next week in this new capacity. I do so humbly and in awe of all that Blizzard has stood for and delivered to the world for over thirty years. Today also brings some mixed emotions. The loss of talented teammates in recent days is hard to hold side-by-side with the immense excitement I feel about joining Blizzard – and building on the momentum you’ve created for Blizzard’s next chapter.
I want to thank Matt for the introduction, bring some further clarity to today’s announcement, and share more about how I see our future together at Blizzard. I understand this is a lot to take in. The news of my appointment may no doubt bring up a range of reactions, questions, even concerns.
Activision, Blizzard, and King are decidedly different companies with distinct games, cultures, and communities. It is important to note that Call of Duty’s way of waking up in the morning to deliver for players can often differ from the stunning games in Blizzard’s realm: each with different gameplay experiences, communities that surround them, and requisite models of success. I’ve discussed this with the Blizzard leadership team and I’m walking into this role with sensitivity to those dynamics, and deep respect for Blizzard, as we begin to explore taking our universes to even higher heights.
I am committed to doing everything I can to help Blizzard thrive, with care and consideration for you and for our games, each unique and special in their own right. I’m optimistic about our ability to serve our current and future player communities, and to further amplify the shared passion for greatness, polish, and creative mastery that is a hallmark of Blizzard’s approach to game-making.
Next week, I will be in Irvine and I am eager to connect with as many of you as possible. I will be scheduling informal (and totally optional) meet-and-greets, where I want to hear more from people across the organization. Those of you who cannot make it to those gatherings or aren’t located in Irvine, please feel free to email me. We are also planning a town hall meeting to be held in the near future.
A few personal facts about me: my #1 job in life is raising two amazing boys. In addition to parenthood, a typical week for me includes finding time for daily yoga and prayer, and of course, playing video games (big Diablo IV fan over here!). Throughout, the joy I find in games – and working with those who make them – only deepens.
I remain inspired by Blizzard’s iconic legacy, and the transformative role gaming has played in my life and in the lives of others. I cannot wait to get going – to listen, to learn, to empower, and to collaborate with all of you on our bold and bright future together. Together, may we forge many legendary days ahead.
Johanna
For more details, check out the full article on Bloomberg.
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