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VentureBeat Interview with J. Allen Brack

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Venturebeat interviewed J. Allen Brack and he talked about Classic WoW, Diablo Immortal, and Blizzard games in general.

You can read the full interview here.

Interview Highlights

  • Brack played every Blizzard game, but World of Warcraft will always be closest to his heart.
  • World of Warcraft changed Blizzard. When the game launched back in 2004, the company had 300 employees. Currently, they have 4,300 employees.
  • They've got more games that they're working on now than at any other time in the history of Blizzard.
  • Not every game released by Blizzard needs to cater to everyone. It's fine if you don't like a certain game.
  • Mobile is a platform on its own, similar to consoles or PC. The games they're developing for mobile are going to provide an authentic experience, but mobile titles aren't trying to replicate PC experience.
  • Nintendo has been a great partner and they are happy with how the Diablo III panned out.
  • Switch has some unique properties that consoles don't have.
  • From a player perspective, Brack's proud of his guild downing Ragnaros back in Vanilla. Kael'thas was also a hard boss during the Burning Crusade, so defeating him was also considered a feat for the President of Blizzard.
  • Doing the Argus patch in Legion was quite the challenge.
  • Mists of Pandaria was the most misunderstood expansion.
  • They've been experimenting for 15 years with content schedule for the game and figured out that the two-year expansion cycle with 3 major patches is the right thing.
  • They were thinking about making Argus an entire expansion, but ended up not doing so.
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9 hours ago, Stan said:

They were thinking about making Argus an entire expansion, but ended up not doing so.

Legion part 2 vs this what we have now. I hate blizzard. Legion was a good expansion but it didn't show "the full might" of the burning legion (only the questline that ended with varian being killed did). Another legion themed expansion might have fixed that but i guess it's too late now.

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