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General Manager of WoW John Hight informed the World of Warcraft community about the recent acquisition of Proletariat, a Boston-based studio that will be absorbed into Blizzard Entertainment.
The acquisition of Proletariat brings 100 talented people to work on World of Warcraft, expanding its development pipeline.
What does it mean for the average player? Hopefully, more WoW content on a regular basis. It's always great having more developers work on the game.
Hello, World of Warcraft community!
We know that you are hungry for new content and I’m really proud of how our development teams are working to meet or exceed those expectations – there’s more happening in WoW than ever, and this is just the beginning.
To help support our increased content needs, since May, we’ve been working with a great development partner, Proletariat. Proletariat was founded in 2012 by industry veterans from Turbine, Harmonix, Zynga and Insomniac. Their strong leadership team has a long history of working together, deep MMO experience working on Asheron’s Call, Lord of the Rings Online and D&D Online, and a strong presence in Boston, where they’re based.
Our work with the Proletariat team has been going well. Today we are excited to announce that Blizzard has closed the acquisition of Proletariat—something we’ve been working on for a while.
Together, our teams will expand our development pipeline for WoW. Our plan is to continue growing both our Irvine- and Boston-based teams, with shared creative leadership providing feedback to ensure we continue to meet or exceed players’ – and our – quality and delivery expectations. The addition of Proletariat brings 100 talented Blizzard employees to this newest Blizzard Entertainment Studio.
Proletariat’s transition to becoming part of Blizzard will take several months, and we look forward to all the ways our combined strength will help us meet our goals, help our teams, and better serve you.
Please join us in welcoming Proletariat to Blizzard! They are very much looking forward to working alongside the community to continue to build the future of World of Warcraft.
You can find the full press release on the announcement here.
The full press release can be found below.
Blizzard Entertainment Acquires Boston-Based Studio Proletariat to Expand Development Pipeline for World of Warcraft ®
IRVINE, Calif.--(BUSINESS WIRE)--Blizzard Entertainment today closed the acquisition of Boston-based studio Proletariat to better serve players in the award-winning massive multiplayer online role-playing game World of Warcraft®.
"Over the next two years we plan to hire hundreds of the best developers to serve the needs of our World of Warcraft players. The extraordinary team at Proletariat will be a key component of our talent acquisition efforts,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard.
“We are putting players at the forefront of everything we do, and we are working hard to both meet and exceed their expectations,” said Mike Ybarra, president of Blizzard Entertainment. “A critical part of taking care of players is taking care of our teams—making sure we have the resources to produce experiences our communities will love while giving our teams space to explore even more creative opportunities within their projects. Proletariat is a perfect fit for supporting Blizzard’s mission in bringing high-quality content to our players more often.”
“We are incredibly excited to be joining Blizzard Entertainment,” said Proletariat co-founder and CEO, Seth Sivak. “Our team has always strived to put players first, and in working with the World of Warcraft team, we have learned that we are completely aligned in our commitments to innovation, quality, investing in our talent, authentic communication, and representation—both in and out of the games we make. World of Warcraft is one of the most influential games ever made and we can’t wait to be a part of that legacy and to help build an even brighter future for Azeroth.”
“We are proud to be working with Proletariat as we further expand our development team and build towards welcoming more players into the Warcraft universe,” said John Hight, general manager of the Warcraft franchise. “We’ve been listening to our community and making great changes to World of Warcraft based on their feedback—bringing the talented Proletariat team into the fold allows us to explore even more ways we can surprise and delight players who call Azeroth home.”
Proletariat was founded in 2012 by industry veterans from Insomniac, Harmonix, and Turbine. The team has deep experience building MMORPGs and includes, among others, former lead designers of Asheron’s Call, Lord of the Rings Online, and Dungeons & Dragons Online. At Proletariat, the team has operated live games for nearly a decade, having most recently released the critically-acclaimed cross-platform action-spellcasting battle royale game, Spellbreak. The studio has a strong presence in Boston.
Proletariat began working with the World of Warcraft development team in May and will be fully integrated into Blizzard Entertainment over the coming months. The addition of Proletariat is another exciting step in Blizzard Entertainment’s mission to support their talented teams creatively and culturally while building AAA gaming experiences across their iconic franchises.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits, including World of Warcraft®, Hearthstone®, Overwatch, the Warcraft®, StarCraft®, and Diablo® franchises, and the multifranchise Heroes of the Storm®, Blizzard Entertainment, Inc. (https://www.blizzard.com), a division of Activision Blizzard (Nasdaq: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes twenty-three #1 games* and multiple Game of the Year awards. The company's online gaming platform, Battle.net®, serves tens of millions of active Blizzard players.
*Sales and/or downloads, based on internal company records and reports from key distributors.
About Proletariat, Inc.
Founded in 2012 in Boston, MA, by a group of game-industry veterans from Harmonix, Turbine, and Insomniac, Proletariat is an award-winning independent game developer with the mission to create games that change the way communities play together. The starting team of five engineers and artists has grown to 90+ developers from diverse backgrounds and tackled some of gaming’s most challenging problems.
The studio's first major title, World Zombination, debuted in early 2015 as a coveted "Editor's Choice" on the iOS App Store. Attracting millions of players worldwide, it went on to be named to Apple's "Best of 2015" list and developed a reputation for bringing quality and depth to the mobile MMO landscape.
In 2021, Proletariat launched Spellbreak, the first game to have full cross-platform compatibility across PC and all major consoles at release. It went on to be enjoyed by over 10 million players across the world.
For more information on Proletariat, please visit http://www.proletariat.com.
Terms of this transaction were not disclosed.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future, including statements about the impact of the Proletariat acquisition, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based on information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties, and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
Global PR Director, Warcraft
The end of the MDI and AWC seasons is coming soon and Blizzard are giving away a special title for viewers! With just 2 hours watched and a connected Youtube account, you could get the Fearless Spectator title! It all kicks off on July 8th with plenty of chances to earn the title, and see the awesome top players compete in both PvP and PvE.
MDI, AWC and Exclusive Title (Source)
Viewers will have the chance to earn the new Fearless Spectator title while watching the upcoming Global Finals for AWC and MDI!
The WoW® Esports Shadowlands Global Finals are almost upon us! To celebrate the end of both Arena World Championship (AWC) and Mythic Dungeon International's (MDI) Shadowlands seasons, we are offering viewers the chance to earn the exclusive Fearless Spectator in-game title. All you need to do is create a Blizzard account and link it with your YouTube account, then sit back and earn the title as you watch the top dungeon-running and pvp teams battle for their respective championships across three amazing weekends!
On July 8, the action begins when the top eight MDI teams from around the world battle for their share of the $300,000 (USD) prize pool and the title of MDI Shadowlands 2022 Global Champion. This will be followed by two hard-fought weekends of Arena action: first up is the AWC Grand Finals, which will see the top four teams from both the Americas and Europe battle to claim the Regional championships and a share of the $300,000 prize pool; followed by a brand-new cross-region tournament in which the top four teams from both regions will compete to see who are the dominant PvPers in Shadowlands!
We’ll share more details on each finals and the new cross-region tournament in the coming weeks, but until then make sure to read ahead for exactly how to connect your accounts in order to earn the Fearless Spectator title during the upcoming broadcasts. We’ll see you in the Shadowlands for one final season showdown!
Earning the Fearless Spectator Title
On one of the eligible YouTube Gaming channels, watch two total hours to receive the exclusive title. Time watched is cumulative across all three weekends, so even if you can’t watch for the full two hours in one sitting your time will still count toward earning the title
Watch Two Total Hours Across:
MDI Global Finals: July 8 - 10, 2022 AWC Grand Finals: July 16 - 17, 2022 AWC Cross-Region Tournament: July 23 - 24, 2022 Eligible Channels
English French German Korean (MDI Weekend) Russian (MDI Weekend) Spanish (MDI Weekend) Connecting Your Accounts
Before you can receive rewards, you’ll need to link your YouTube and Blizzard Battle.net accounts. Here’s how:
Log in or create an account on YouTube. Navigate to Account Sharing under "Connected Apps" in Settings. Select “Connect” next to Battle.net Follow the simple prompts to finish connecting accounts. When connecting accounts, be sure that you’re currently logged into the Blizzard account on which you’d like to receive your Drops. Click here for a full set of official rules for the WoW Esports Fearless Spectator Title.
Stay tuned for more details on all of the events to come, and remember to subscribe to the Warcraft YouTube channel to receive notifications when each broadcast starts. Go with honor!
Blizzard has posted development notes for Patch 9.2.7. The latest update brings region-wide commodities to the Auction House while armor and weapons will remain realm-specific. The patch also adds a new trade channel for services.
World of Warcraft Version 9.2.7 PTR
AUCTION HOUSE UPDATE: REGION-WIDE COMMODITIES
Auction Houses across all realms on a given region will now share commodity listings (gems, herbs, flasks, consumables, etc.). Items that aren’t commodities –- like armor and weapons –- will continue to be realm-specific. Developers’ note: The Auction House you know and use today should look and feel exactly the same; it’ll just have way more buyers and sellers available to you for commodities. We’d love for players to hop on the PTR, copy over their characters, and help us test the Auction House across the entire PTR region. We might schedule a specific time in a few weeks for everyone to hop on at the same time to help stress it, details tbd. USER INTERFACE AND ACCESSIBILITY
A new chat channel for searching or advertisement of services like raiding, dungeons, or PvP activities has been added: Trade (Services). Developers’ note: The trade channel that’s been in the game for 18 years will continue to exist, but we wanted to add a new channel to direct messages about the request and advertisement of services like raiding, dungeons, or PvP activities. If you’re looking to buy or sell these kind of services, this is the channel for you! If you’re not interested in those, you can leave the channel and avoid the noise, or move it into its own chat tab. We believe that with this new distinction, you’ll be able to keep Trade chat for the traditional buying and selling of items and professions, and not other chatter.
Some players received Shadowlands Epic Edition from Blizzard for free today via mail according to reports.
We're not sure what makes people eligible for the gift, so don't forget to check your email if you've been gifted the Shadowlands expansion. According to reports, players who are currently unsubscribed from the game received it too. You can claim the gift from within the Battle.net app if you've been selected.
Blizzard posted a weekly recap of the latest World of Warcraft news covering Dragonflight pre-orders, Wrath of the Lich King Closed Beta, Season 4 start on live servers, and more.
The only missing piece is Dragonflight Alpha! Hopefully, testing will begin next week.
In this week's news roundup, take wing to a new beginning with the World of Warcraft®: Dragonflight pre-purchase, register for the Wrath of the Lich King Classic beta as invites start to roll out, dive into Wrath Classic with our Developer Update, and more.
Dragonflight News and Development
Pre-purchase Dragonflight Now
Take wing to a new beginning—World of Warcraft: Dragonflight is now available for pre-purchase in-game and through the Blizzard Shop! Head over to our news article for more details.
Shadowlands News and Development
Season 4 Begins the Week of August 2
Shadowlands Season 3 is coming to an end, and our experimental Season 4 will begin with the weekly reset the week of August 2.
Shadowlands Development Update Posts on the Forums (English Only):
Class Tuning Changes Adjustments were made to several classes on June 28; check out the forum post for in-depth details. [Learn More] WoW Classic News and Development
The Wrath of the Lich King Beta Has Begun!
Throughout the test, we'll be inviting opt-in beta testers and more to check out the upcoming Classic expansion and give us feedback.
Players selected to participate in the beta test will receive an email invitation directing them to download the beta client directly from the Battle.net desktop app. If you haven't received an invite this time, don't forget to sign up for the beta* for your chance to participate. Additional invite waves will happen as we get further into development. Learn more in our article here.
Developer Update: What's Ahead for Wrath of the Lich King Classic
Wrath of the Lich King Classic provides new opportunities to make a few changes that will improve the gameplay experience in the next chapter of Classic WoW.
In this Developer Update, the World of Warcraft Classic Team takes you through some of those changes and what they can mean for the future of Wrath Classic.
Building Azeroth: Northrend
Grab your parka and gloves and prepare for an adventurous return to the frozen tundra of Northrend in a new episode of Building Azeroth—watch now!
Classic Development Update Posts on the Forums (English Only):
Dungeon Creature Behavior and Group XP Adjustments to the behavior of creatures in most BCC dungeons (including the new dungeons in Wrath of the Lich King Classic) are coming, as well as a reduction to group XP earned. [Learn More] Joyous Journeys—Summer XP Buff Event As we continue work on Wrath of the Lich King Classic, we want to celebrate the defeat of Kil'Jaeden and the Burning Legion (again!) with a special event to help prepare players for their adventures in Northrend. [Learn More] Hotfixes
Here are the latest hotfixes that address various issues related to the World of Warcraft: Shadowlands, Burning Crusade Classic, and WoW Classic. Some of these hotfixes take effect the moment they are implemented, while others may require scheduled realm restarts to go into effect. Please remember that some issues cannot be addressed without a client-side patch update. This list is updated as additional hotfixes are applied, so check back often.
Summer Sale is Here—grab great deals through July 4!
Check out our article on how you can take advantage of summer savings on special items up to 50% off.
Loading Screen Wallpaper
Wallpaper: Exile's Reach
1860x2480, 1920x1080, 2560x1440, 3440x1440, 3840x2160 Wallpaper: Castle Nathria
1860x2480, 1920x1080, 2560x1440, 3440x1440, 3840x2160 Screenshot Spotlight
Players are sending their best in-game screenshots on Twitter and Instagram using the hashtag #WoWShare, and we're enjoying what we see. Feast your eyes on these amazing shots from members of the community. Click to enlarge.
Submitted by Flamestruck Submitted by lohaeris Submitted by amayablossom Submitted by Mirialani Submitted by Zoombroom Submitted by Mirialani Submitted by cvanims Submitted by cvanims We want to see your screenshots! Share them on social media using the #WoWShare hashtag, and we'll select some of our favorites to feature in upcoming articles on the official World of Warcraft site and on the official Warcraft social media accounts!
THIS WEEK IN SHADOWLANDS
Midsummer Fire Festival — Ends July 5 A time of merriment and celebration, dedicated to the year's hottest season. Pet Battle Bonus Event While this event is active, your pets will earn experience at triple the rate. Get out there and battle! PvP Brawl: Arathi Blizzard Put away your bathing suit, pull out your parka, and enter a winter wonderland as the Arathi Basin you know, and love gets a fresh coat of ice and snow. COMING UP IN SHADOWLANDS
Beginning Next Week:
Darkmoon Faire Come see Silas Darkmoon and his troupe, play games that test the mind and nerve, and behold exotic sights from the four corners of Azeroth…and beyond! Fireworks Spectacular One Night Only! – July 4 After the sun sets, the end of Midsummer is celebrated with an hourly firework extravaganza. To watch the show, visit any capital city or Booty Bay. PvP Brawl: Gravity Lapse Gravity getting you down? Step into the Eye of the Storm and prepare for an en-lighten-ing experience. Weekly Bonus Event: Mists of Pandaria Timewalking Players can venture into six of Mists of Pandaria's storied dungeons to reap new rewards all week during this Bonus Event. Beginning the Week of July 11:
Torghast: Beasts of Prodigum Beasts of Prodigum have been unleashed upon Torghast, Tower of the Damned! Arena Skirmish Bonus Event While this event is active, Arena Skirmishes will award Honor at an increased rate. Will you answer the call to battle? PvP Brawl: Comp Stomp Jump into Arathi Basin for a head-to-head battle against AI opponents. Use the Group Finder tool (default hotkey: i) in the Player vs. Player tab to participate. Luminous Luminaries One Day Only! – July 13 GG Engineering has discovered luminescent creatures in the depths of Vashj'ir. They need your help researching the creatures before they disappear into the deep sea again! Check your in-game calendar for a list of the current and upcoming in-game event start times! We can't wait to share more about exciting World of Warcraft experiences—keep checking WorldofWarcraft.com for the latest news and follow us on Twitter and Facebook.