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New Coke Ad Mimics Animation from Battle for Azeroth's Cinematic Trailer

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Coca-Cola released a new Coke ad that mimics an animation from Battle for Azeroth's cinematic trailer.

Coca-Cola recently uploaded a new ad called "One Coke Away from Each Other" that you can watch below. At around the 0:24 mark, we see a familiar animation play! The video starts playing automatically at 0:24 when you start watching.

Just for comparison, here's the Battle for Azeroth's cinematic trailer in question.

Source: Reddit

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16 hours ago, Dejo93 said:

Could this be considered copyright infringement?

No, its considered a parody and fair use, its a nod to the BFA scene as an epic gaming moment and not a WoW scene only.  Also, Coke isn't using Blizzards direct IP (Characters, brand or likeness) to make money.

This scene is why were able to comfortably have easter eggs. There may be some handshaking between companies but mostly, its just homage in most cases. 

IF these scenes like this were able to attacked so easily, any commercial with a scenes from a "Team multiplayer game" could be said are scenes too similar to Overwatch and a lawsuit would be in the news lol

Really the only way to make this a legal issue is if Coke made any of the people portrayed in the scene Horde/Alliance or an even closure resemblance (to say Saurfang or Anduin) because THEN Coke is making money off of Blizzard IP which is a legal no no.

Mobile games come to mind too, in how they use dubious imagery to look like something else. They really dont get legal action unless assets are directly stolen... but thats a completely different topic too.

Edited by Razortotem

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13 hours ago, Turmoil said:

Jesus that one cringy commercial... not to mention out of touch with reality.

When have any "we know gaming community" commercial's from big companies been in touch with reality?

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22 minutes ago, Razortotem said:

No, its considered a parody and fair use, its a nod to the BFA scene as an epic gaming moment and not a WoW scene only.  Also, Coke isn't using Blizzards direct IP (Characters, brand or likeness) to make money.

This scene is why were able to comfortably have easter eggs. There may be some handshaking between companies but mostly, its just homage in most cases. 

IF these scenes like this were able to attacked so easily, any commercial with a scenes from a "Team multiplayer game" could be said are scenes too similar to Overwatch and a lawsuit would be in the news lol

Really the only way to make this a legal issue is if Coke made any of the people portrayed in the scene Horde/Alliance or an even closure resemblance (to say Saurfang or Anduin) because THEN Coke is making money off of Blizzard IP which is a legal no no.

Mobile games come to mind too, in how they use dubious imagery to look like something else. They really dont get legal action unless assets are directly stolen... but thats a completely different topic too.

Huh, thank you for your explanation. That cleared a lot of things to me 😉

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20 minutes ago, Razortotem said:

When have any "we know gaming community" commercial's from big companies been in touch with reality?

"How do you do, fellow gamers?"

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50 minutes ago, Dejo93 said:

"How do you do, fellow gamers?"

Very much so! lol It might not look good to us gamers but a bunch of old people well above our big brains are like "Thats good enough!". Id really like to know the usefulness of ads like this. Collabs with streamers or even youtubers would yield better results and at the fraction of the cost.

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