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WoW 6.1 PTR - Twitter Integration

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Alongside Blackrock Foundry, permanent Pepe, and a selection of fun new battle pets from Burning Crusade era raids, Blizzard is introducing a major new feature in 6.1 - Twitter integration. #Warlords #ThisShouldBeFun

 

Something of a sleeper, the ability for players to use Twitter to promote in-game milestones, successfully completing major achievements, or tailored-for-Twitter screenshots just makes sense. Not only will a number of players and guilds take advantage of this for their own reasons - tons of them already have an active Twitter presence - but a no-doubt increased social media presence for Warcraft, with some additional consistency in hashtag usage and branding, is a major publicity win for Blizzard.

 

Clarification from Blizzard suggests that there will be no API calls or automatic functionality available, meaning that all use of in-game Twitter will be manual by the player (not addons). Automated tweets are also not allowed in Twitter's API. Integration will not come automatically enabled and does not have any ability to create accounts - it's merely an option available to players who want it.

 

As with all new Blizzard features, the usual array of replies included, "...but why this instead of <X> feature?!" Comparable to back-end infrastructure for things like Mac client video recording, in-game voice communications, or other features that may not see a broad audience, they're valuable to a subset of players and create platform stickiness and benefits back to some users.

 

Will you be attaching your Twitter account to your WoW account? Excited to post some direct-to-Twitter screenshots?

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