Starym

The Battle.net Name Is Back

15 posts in this topic

fe58BJD.jpg

 

Not that it ever truly left, at least as far as players were concerned, but Blizzard have announced a return to the old naming convention, with a small addition. We will now have the "Blizzard Battle.net" name for the service!

The decision comes after a weird set of events where Blizzard wanted to move away from the original name, renaming the launcher the "Blizzard App", but then again referring to it as Battle.net during the Destiny 2 PC reveal, and then later calling it "an exception" . In any case, we welcome the old name back and are happy to see any confusion being resolved.

Blizzard LogoBattle.net (source)

When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.

We appreciate your feedback and look forward to many more years of bringing players together online.

Thanks,

Blizzard Entertainment

  • Like 3

Share this post


Link to post
Share on other sites

It sounds weird, but branding is everything. A good couple of examples I can think of are things such as Marathon. now known as Snickers, and Malteasers. The sales of both actually went UP following their rebranding or a change in packaging, even though it was the exact same product. 

People are strange :) 

Share this post


Link to post
Share on other sites
2 hours ago, Plergoth said:

It sounds weird, but branding is everything.

It is not weird. Brand IS everything. As a Graphic Designer, I can assure it is. A company's identity and power in the media is defined by branding and how it endures the test of time. The fact people cared so much about Battle.Net is because Blizzard built a strong brand that players grew attached to.

Edited by Valhalen
  • Like 1

Share this post


Link to post
Share on other sites

Only thing I have to say:

lel

 

Also they knew exactly how dumb the name change was in the first place by disabling the comments on that news post.

Edited by Ammako
  • Like 1

Share this post


Link to post
Share on other sites
38 minutes ago, Ammako said:

Only thing I have to say:

lel

 

Also they knew exactly how dumb the name change was in the first place by disabling the comments on that news post.

Haha had the exact same thought. In general I really believe this was an Activision or "suits" decision, aka the real people in Blizzard that know what heritage and history means never signed off on it etc. Someone showed a suit some numbers that said "we can reduce customer support costs by x% if we change the name from the "confusing" battle.net which grandmas don't understand" and the suit said "YEP".

  • Like 1

Share this post


Link to post
Share on other sites

With the release of Starcraft Remastered, I thought it'd be a good nod to the goo' 'ol interface. The one and the original!

Bnet_SC1_Game1[1].jpg

  • Haha 1

Share this post


Link to post
Share on other sites

i mean i don't even remember what they changed it to. pretty sure 99% of people still called it the battle net app. prolly why the changed it back xD

Share this post


Link to post
Share on other sites

This had Activision's hands all over it. Glad the mistake was realized and a fair compromise made. It was such a silly much-ado about nothing.

Share this post


Link to post
Share on other sites
On 8/15/2017 at 11:40 AM, Tri said:

i mean i don't even remember what they changed it to. pretty sure 99% of people still called it the battle net app. prolly why the changed it back xD

Don't think I ever called it the Blizzard app once :p

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Recently Browsing   0 members

    No registered users viewing this page.

  • Similar Content

    • By Starym
      BlizzCon started off with a gift, as everyone with a Battle.net account is getting the game for free! As long as you register before November 18th you'll be getting the base game to keep forever. There will be more specific information coming soon, so check back here for details.
    • By Stan
      Blizzard is expanding their gifting service by allowing you to send Blizzard Balance to your friends!
      Blizzard (Source)
      Struggling to find the perfect gift for a friend, or just hoping to give them the flexibility to choose their own gifts?
      We’re expanding our gifting service by allowing you to send Blizzard Balance to your friends, offering you the benefits of retail gift cards in a new and easy-to-use digital format.
      Sending Balance gifts is simple: visit the Blizzard Shop, select one of the suggested values—or enter a custom amount, click the “Gift Balance” button, and select a friend.

      Blizzard will deliver your gift along with a notification and personalized message directly to your friend, who can then claim the digital gift card balance onto their account.

      As with other gifts, you’ll receive an email and a notification in the Blizzard App when a friend sends you Blizzard Balance, informing you that the gift has arrived and is ready to be claimed.
      Giving the gift of Blizzard Balance is a fast and easy way to ensure that your friends and family will get the Blizzard product that they want most.
      Happy Gifting!
    • By Starym
      While the name is still somewhat weird and long, with the taskbar item being called the "Blizzard Battle.net App", the application itself is definitely getting better and better - with today's update bringing in improvements to groups, chats, and more:
      Build 9737 (source)
      Feature Updates
      Games can now be launched from the Windows System Tray and Task Bar directly on PCs, and from the Dock on Apple systems.
        We updated components for the Battle.net App: Upgraded Chromium to v62 Upgraded Qt to v5.9.3
        Made updates to video playback and decoding components.
        We made some updates to Blizzard Groups and Chats: Added a badge to indicate a message in a group was edited Updated experience for new/empty groups, making it easier for admins to manage them Updated experience for new/empty chats Made back-end improvements and enhancements to the chat system Bug Fixes
      Fixed minor bugs and issues
    • By Stan
      In October, Blizzard announced their plans to convert from USD to local currency on Blizzard Battle.net in Canada, Japan and New Zealand. All the changes will be live within the next 24 hours.
      Blizzard (Source)
      In October, we announced that we’ll be converting from USD to local currency on Blizzard Battle.net® in Canada, Japan, and New Zealand. These changes will begin to roll out in these regions within the next 24 hours.
      For players in these regions, Blizzard Balance will be unavailable during the brief update process, but purchases can be made using other payment methods. Any purchases made during this period will be processed in local currency.
      For World of Warcraft® subscribers, the recurring subscription will continue to be charged in USD for the next 12 months. If there’s any interruption to your subscription, however—including an expired card, changes in payment methods, or account cancellations—any new subscriptions will be charged in your local currency.
      We want to make as many of our players as possible feel at home in the Blizzard ecosystem, and make managing your account with us easier. By switching from USD to local currency, we’re expanding the types of payment we accept and helping some of you avoid paying transaction fees charged by financial institutions.
      Please see our announcement in October for more information and follow @BlizzardCS for the latest updates.
    • By Starym
      There was a big update to the Battle.net app, featuring all the already mentioned beta improvements like player avatars, groups, appear offline etc, but we also got some unexpected additions! You can now gift items via BattleTag, including Hearthstone packs and Overwatch loot boxes!
      Blizzard detailed all the app changes below and are also getting us all a free HS pack to show off the gift tab, so read up on that as well.
      Battle.net (source)
      We’re excited to introduce an array of new social features designed to give Blizzard players even more ways to stay connected inside our games and out—all available starting today in the Blizzard Battle.net® desktop app.
      The new Social tab includes the brand-new Blizzard Groups feature and hosts all of your chats, and player-to-player gifting gives you new ways to show your appreciation to your friends.
      We’ve also launched some new features that let you control how you appear to the Blizzard community, including profiles and avatars that let you customize your online persona, along with the ability to appear offline—read more about all these features below.
       
      Social Tab
      Our new Social tab is your one-stop-shop for managing all your various social interactions, including chatting one-on-one with a friend and engaging in our new Blizzard Groups feature.
      Chat now works even when you’re offline, so you can send a message to an offline friend and they’ll receive it when they come back online. You’ll also see a history of your chat, so you’ll easily be able to pick up where you left off in all of your conversations.
      These chat features are designed to work seamlessly with the recently launched Blizzard Battle.net mobile app, which lets you chat on the go—download it free now for iOS and Android to help stay connected to your friends anywhere.

       
      Blizzard Groups
      Blizzard Groups are a new way for you to connect with your friends and other groups of players who share common interests, whether it’s prepping for a raid, hanging out to cheer on your favorite esports team, or geeking out over a new comic or animated short.
      Each Group can have multiple text and voice chat channels, and Group administrators have a variety of tools to help manage membership, send out invitation links, and more. When it’s time to go offline, you can easily catch up on conversations you might have missed once you return.
      Head to the new Social tab to get the party started!

      Player Gifting
      One of your Blizzard friends have a birthday coming up? Or just want to say “thanks” for some awesome support in a recent game? With player-to-player gifting, you can purchase and send in-game gifts to your friends.
      To send a gift, head to the Shop tab and select a gifting-enabled item such as Hearthstone card packs or an Overwatch Loot Box. Select the Gift button, and then choose the desired recipient’s or BattleTag from a drop-down menu during the purchasing process.
      When someone sends you a gift, the upper right of the app will light up to show you that something’s waiting (you can also select View Gifts from the drop-down menu under your BattleTag). Click Claim or visit the Gifts web page on mobile to add the gift to your collection in the associated game.

      Profiles and Avatars
      Let the Blizzard world know a little bit more about you by customizing your profile and choosing an avatar.
      Your profile lets you share what’s on your mind with an About message, add links to where people can find you on social media, show people what games you’ve been playing recently, and more. You can also choose whether to make your profile public so that potential pals can learn more about you.
      Your avatar will represent you in chats, in Groups, and other places in the Blizzard community. You can choose from more than 100 different heroes, villains, and other iconic characters from across Blizzard’s game universes and beyond.
      Customize your profile and choose an avatar through the View Profile button in the app header and Friends list drop-downs.
          


      Appear Offline
      Appear offline allows you to set your status to show you as “offline” to your Blizzard friends while remaining connected to Battle.net. This means you can launch the app and game away without distraction.
      Appearing offline will show you as offline to everyone in your Blizzard friends list both in the Battle.net app and in-game. Gameplay and game-specific features such as matchmaking are unaffected while you are appearing offline. Note that in the case of World of Warcraft, you will still appear online as your character in-game.
      While appearing offline you can still send and receive messages in the app, but it is up to you when you want to respond.
       
      Thanks to everyone who’s provided feedback on these new features during the recent beta test, and to all those who’ve given us suggestions for improving the Blizzard Battle.net desktop app. These features are here because you asked for them, and we’re looking forward to continuing to evolve the app experience and help the Blizzard community stay connected.
      Once you’ve had a chance to try these new features out, head to the forums and let us know what you think!