Starym

The Battle.net Name Is Back

15 posts in this topic

fe58BJD.jpg

 

Not that it ever truly left, at least as far as players were concerned, but Blizzard have announced a return to the old naming convention, with a small addition. We will now have the "Blizzard Battle.net" name for the service!

The decision comes after a weird set of events where Blizzard wanted to move away from the original name, renaming the launcher the "Blizzard App", but then again referring to it as Battle.net during the Destiny 2 PC reveal, and then later calling it "an exception" . In any case, we welcome the old name back and are happy to see any confusion being resolved.

Blizzard LogoBattle.net (source)

When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.

We appreciate your feedback and look forward to many more years of bringing players together online.

Thanks,

Blizzard Entertainment

  • Like 3

Share this post


Link to post
Share on other sites

It sounds weird, but branding is everything. A good couple of examples I can think of are things such as Marathon. now known as Snickers, and Malteasers. The sales of both actually went UP following their rebranding or a change in packaging, even though it was the exact same product. 

People are strange :) 

Share this post


Link to post
Share on other sites
2 hours ago, Plergoth said:

It sounds weird, but branding is everything.

It is not weird. Brand IS everything. As a Graphic Designer, I can assure it is. A company's identity and power in the media is defined by branding and how it endures the test of time. The fact people cared so much about Battle.Net is because Blizzard built a strong brand that players grew attached to.

Edited by Valhalen
  • Like 1

Share this post


Link to post
Share on other sites

Only thing I have to say:

lel

 

Also they knew exactly how dumb the name change was in the first place by disabling the comments on that news post.

Edited by Ammako
  • Like 1

Share this post


Link to post
Share on other sites
38 minutes ago, Ammako said:

Only thing I have to say:

lel

 

Also they knew exactly how dumb the name change was in the first place by disabling the comments on that news post.

Haha had the exact same thought. In general I really believe this was an Activision or "suits" decision, aka the real people in Blizzard that know what heritage and history means never signed off on it etc. Someone showed a suit some numbers that said "we can reduce customer support costs by x% if we change the name from the "confusing" battle.net which grandmas don't understand" and the suit said "YEP".

  • Like 1

Share this post


Link to post
Share on other sites

With the release of Starcraft Remastered, I thought it'd be a good nod to the goo' 'ol interface. The one and the original!

Bnet_SC1_Game1[1].jpg

  • Haha 1

Share this post


Link to post
Share on other sites

i mean i don't even remember what they changed it to. pretty sure 99% of people still called it the battle net app. prolly why the changed it back xD

Share this post


Link to post
Share on other sites

Guess they figured out that associating themselves with Activision is less than a great idea.

Share this post


Link to post
Share on other sites

This had Activision's hands all over it. Glad the mistake was realized and a fair compromise made. It was such a silly much-ado about nothing.

Share this post


Link to post
Share on other sites
On 8/15/2017 at 11:40 AM, Tri said:

i mean i don't even remember what they changed it to. pretty sure 99% of people still called it the battle net app. prolly why the changed it back xD

Don't think I ever called it the Blizzard app once :p

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now


  • Recently Browsing   0 members

    No registered users viewing this page.

  • Similar Content

    • By Stan

      In October, Blizzard announced their plans to convert from USD to local currency on Blizzard Battle.net in Canada, Japan and New Zealand. All the changes will be live within the next 24 hours.
      Blizzard (Source)
      In October, we announced that we’ll be converting from USD to local currency on Blizzard Battle.net® in Canada, Japan, and New Zealand. These changes will begin to roll out in these regions within the next 24 hours.
      For players in these regions, Blizzard Balance will be unavailable during the brief update process, but purchases can be made using other payment methods. Any purchases made during this period will be processed in local currency.
      For World of Warcraft® subscribers, the recurring subscription will continue to be charged in USD for the next 12 months. If there’s any interruption to your subscription, however—including an expired card, changes in payment methods, or account cancellations—any new subscriptions will be charged in your local currency.
      We want to make as many of our players as possible feel at home in the Blizzard ecosystem, and make managing your account with us easier. By switching from USD to local currency, we’re expanding the types of payment we accept and helping some of you avoid paying transaction fees charged by financial institutions.
      Please see our announcement in October for more information and follow @BlizzardCS for the latest updates.
    • By Starym

       
      There was a big update to the Battle.net app, featuring all the already mentioned beta improvements like player avatars, groups, appear offline etc, but we also got some unexpected additions! You can now gift items via BattleTag, including Hearthstone packs and Overwatch loot boxes!
      Blizzard detailed all the app changes below and are also getting us all a free HS pack to show off the gift tab, so read up on that as well.
      Battle.net (source)
      We’re excited to introduce an array of new social features designed to give Blizzard players even more ways to stay connected inside our games and out—all available starting today in the Blizzard Battle.net® desktop app.
      The new Social tab includes the brand-new Blizzard Groups feature and hosts all of your chats, and player-to-player gifting gives you new ways to show your appreciation to your friends.
      We’ve also launched some new features that let you control how you appear to the Blizzard community, including profiles and avatars that let you customize your online persona, along with the ability to appear offline—read more about all these features below.
       
      Social Tab
      Our new Social tab is your one-stop-shop for managing all your various social interactions, including chatting one-on-one with a friend and engaging in our new Blizzard Groups feature.
      Chat now works even when you’re offline, so you can send a message to an offline friend and they’ll receive it when they come back online. You’ll also see a history of your chat, so you’ll easily be able to pick up where you left off in all of your conversations.
      These chat features are designed to work seamlessly with the recently launched Blizzard Battle.net mobile app, which lets you chat on the go—download it free now for iOS and Android to help stay connected to your friends anywhere.

       
      Blizzard Groups
      Blizzard Groups are a new way for you to connect with your friends and other groups of players who share common interests, whether it’s prepping for a raid, hanging out to cheer on your favorite esports team, or geeking out over a new comic or animated short.
      Each Group can have multiple text and voice chat channels, and Group administrators have a variety of tools to help manage membership, send out invitation links, and more. When it’s time to go offline, you can easily catch up on conversations you might have missed once you return.
      Head to the new Social tab to get the party started!

      Player Gifting
      One of your Blizzard friends have a birthday coming up? Or just want to say “thanks” for some awesome support in a recent game? With player-to-player gifting, you can purchase and send in-game gifts to your friends.
      To send a gift, head to the Shop tab and select a gifting-enabled item such as Hearthstone card packs or an Overwatch Loot Box. Select the Gift button, and then choose the desired recipient’s or BattleTag from a drop-down menu during the purchasing process.
      When someone sends you a gift, the upper right of the app will light up to show you that something’s waiting (you can also select View Gifts from the drop-down menu under your BattleTag). Click Claim or visit the Gifts web page on mobile to add the gift to your collection in the associated game.

      Profiles and Avatars
      Let the Blizzard world know a little bit more about you by customizing your profile and choosing an avatar.
      Your profile lets you share what’s on your mind with an About message, add links to where people can find you on social media, show people what games you’ve been playing recently, and more. You can also choose whether to make your profile public so that potential pals can learn more about you.
      Your avatar will represent you in chats, in Groups, and other places in the Blizzard community. You can choose from more than 100 different heroes, villains, and other iconic characters from across Blizzard’s game universes and beyond.
      Customize your profile and choose an avatar through the View Profile button in the app header and Friends list drop-downs.
          


      Appear Offline
      Appear offline allows you to set your status to show you as “offline” to your Blizzard friends while remaining connected to Battle.net. This means you can launch the app and game away without distraction.
      Appearing offline will show you as offline to everyone in your Blizzard friends list both in the Battle.net app and in-game. Gameplay and game-specific features such as matchmaking are unaffected while you are appearing offline. Note that in the case of World of Warcraft, you will still appear online as your character in-game.
      While appearing offline you can still send and receive messages in the app, but it is up to you when you want to respond.
       
      Thanks to everyone who’s provided feedback on these new features during the recent beta test, and to all those who’ve given us suggestions for improving the Blizzard Battle.net desktop app. These features are here because you asked for them, and we’re looking forward to continuing to evolve the app experience and help the Blizzard community stay connected.
      Once you’ve had a chance to try these new features out, head to the forums and let us know what you think!
    • By Stan

      Blizzard will be changing pricing on Blizzard Battle.net from USD to local currency in Canada, Japan and New Zealand before the end of the year.
      Blizzard will soon introduce support for JPY, CAD and NZD. Stored Blizzard Balance will be converted over to local currency and the conversion will affect all product pricing across all in-game shops. The transition to local currency will enable more payment methods and customers will be able to avoid paying unnecessary transaction fees.
      Blizzard (Source)
      Later this year, we’ll be changing pricing on Blizzard Battle.net® from USD to local currency in Canada, Japan, and New Zealand. We’re excited to introduce the change. It’s a key step toward growing our service globally and making it easier for players in these regions to shop and manage their accounts with us.
      Once this change takes effect, local currency will be used for pricing across Battle.net and within all of Blizzard’s game shops. The same goes for any Blizzard Balance that players in these regions have stored with us, which will convert over to their local currency. Existing recurring World of Warcraft® subscriptions will not be affected and will continue using USD. However, any new or renewed subscriptions and pre-paid Game Time cards will be offered in their local currency.
      While we haven’t finalized the exact date, the switch in these regions is currently slated to take effect before the end of this year. At that time, all product pricing and any stored Blizzard Balance will be converted from USD to the local currency based on the rate provided by one of the major exchanges.  
      For players in New Zealand, pricing will be inclusive of Goods and Services Tax (GST).
      We want to make as many of our players as possible feel at home in the Blizzard ecosystem, regardless of where they’re logging in from. We also want to make shopping with us seamless and easy. Switching to local currencies is a key step toward achieving this. Some of our customers will be able to avoid paying unnecessary transaction fees charged by banks and financial institutions. Furthermore, this change will also help us expand the types of payment we can accept, allowing us to add payment methods that we previously couldn’t offer because of their restrictions on transacting in USD.
      We’ll provide an update for our players in Canada, Japan, and New Zealand once we formally make the switch to their local currencies. In the meantime, we’ve put together a brief FAQ to provide you with more information on the coming changes.
      FAQ
      When are you switching to local currency in Canada, Japan, and New Zealand?
      Today, we announced that the change is coming and that it’s slated to take place before the end of the year. We will provide an update to players when the transition takes place.
      What products will be affected by these changes?
      The conversion to local currencies will affect all product pricing across Blizzard Battle.net® as well as all in-game shops and any stored Blizzard Balance. Any existing recurring World of Warcraft® subscriptions will continue to use USD. However, any new or renewed subscriptions and pre-paid Game Time cards will be offered in local currency.
      What happens to my stored Blizzard Balance?
      On the date that we make the switch in your regions, your stored Blizzard Balance will convert over to local currency.
      What rate Is Blizzard using to convert USD to my local currency?
      We will use the conversion rate provided by one of the major exchanges on the day we make the transition.
      Why did you decide to switch from USD to local currency in my region?
      This is an important step for growing our service globally, making it easier for our players around the world to shop and manage their accounts with us. Some of our customers will be able to avoid paying unnecessary transaction fees charged by banks and financial institutions We’re also able to accommodate more payment methods, adding ones we previously couldn’t offer because they have restrictions on transacting in USD.
      What currencies does Blizzard Battle.net support?
      Currently, Blizzard Battle.net supports the following currencies: USD, EUR, GBP, RUB, CNY, KRW, TWD, ARS, CLP, BRL, MXN, AUD. We will soon introduce support for JPY, CAD, and NZD.
      Blizzard Battle.net is still using USD in my region. When will you switch to my local currency?
      We’ll continually evaluate which new currencies to bring to Blizzard Battle.net, and we’ll update our players accordingly.
      What if my Blizzard Battle.net account is registered in the wrong country and I want to switch to my local region and currency?
      For help switching the region on your Blizzard Battle.net account, please go to: https://battle.net/support/article/7656.
      Cautionary Note Regarding Forward-looking Statements: Unless otherwise explicitly stated, all information, including forward-looking information, are current as of October 16, 2017 only. Blizzard and Activision Blizzard undertake no duty to update or revise any forward-looking information contained herein. For more detailed information, please refer to Activision Blizzard’s reports and filings with the SEC.
    • By Starym

       
      Appear offline, groups, profiles, avatars and more are on the Battle.net app beta now!
      Appear offline is finally here! We're also getting Discord-like groups, profiles, avatars and more in the Battle.net app beta that is now live.
      As previously datamined it seems we're finally getting some much wanted new features for the Battle.net app! The biggest of these is, of course, the long awaited, much maligned and slightly controversial appear offline option! We'll also be getting Discord-like groups, profiles, avatars and more. This is all going into beta right now and everyone can use it! Check out the full explanation and services below:
      Battle.net (source)
      Introducing new social features now available in the beta version of the Blizzard Battle.net® desktop app: the new Social tab, Blizzard Groups, profiles, avatars, and the ability to appear offline! To help get these into as many players’ hands as possible, starting today the beta version of the app is open to you and your friends—no invitation required.
      To switch to the beta version of the Blizzard Battle.net app, simply open your app settings, click on the Beta tab, and then click Switch to Beta Version.
      These features are designed to give Blizzard players even more ways to stay connected, and we’re looking forward to continuing to evolve the app and build even more ways for you to stay in touch and join forces for your next adventure.
       
      Social Tab
      Our new Social tab is your one-stop-shop for managing all your various social interactions. Whether you’re chatting with a friend or engaged in our new Blizzard Groups, you’ll easily be able to pick up where you left off in all of your conversations.
       
      Blizzard Groups
      Blizzard Groups are a new way for you to connect with your friends and plan your next mission. Players can create and join Groups based on their common interests. There, they can keep in touch, share strategies, and catch up on conversations they might have missed while offline.
      Each Group can have multiple text and voice chat channels, and Group administrators have a variety of tools to help manage membership, send out invitation links, and more.
      The Groups beta is available now in the Americas region. Head to the new Social tab to get the party started!

      Profiles
      Let the Blizzard world know a little bit more about you by customizing your profile!
      Your profile will allow you to select an avatar, share what’s on your mind with an About message, add links to where people can find you on social media, and more! You can also view profiles of other players if you’re curious about a pending friend request or what games a friend plays.
      Players using the beta in the Americas region can customize their profile through the View Profile button in the app header and Friends List drop-downs.

      Appear Offline
      Appear offline allows you to set your status to show you as “offline” to your Blizzard friends while remaining connected to Battle.net. This means you can launch the app and game away without distraction.
      Appearing offline will show you as offline to everyone in your Blizzard friends list. Once you have joined a game, the experience of appearing offline might be slightly different depending on which game you are playing. In the case of World of Warcraft, your guildmates will see your character come online and enter WoW’s in-game chat channels, and anyone who has you as a character-level friend will see you online on their friends list. Everyone outside of the same game as you will not see you online or playing any games.
      Do you see a friend who’s offline but you really want to send them a message while it’s on your mind? You can now send offline friends messages and they will receive them the next time they come online! While appearing offline you can still send and receive messages in the app, but it is up to you when you want to respond.
      We know a lot of you have been looking forward to big updates like this, and we’re excited to roll them out and get your feedback. Thanks for helping us out!
    • By Stan

      Blizzard has updated the Battle.net app today with emoji support, chat history and friends listing.
      Below are the latest patch notes of version 1.9.0.9397.
      Blizzard
      Build 9397
      Feature Updates
      We made some updates to how you sort friends and other settings on your friends list:
      "Group Favorites" Setting:  Group all favorited friends together rather than being mixed throughout your friends list. "Sort by Activity" Setting: Friends will be grouped together when playing the same game or in Battle.net rather than sorted alphabetically. Showing and Hiding Offline Friends: You now have more control over how offline friends are displayed in your friends list. We also added chat history to make it easier to keep a conversation going.
      Closing Battle.net no longer clears chats messages with friends. Messages will now be stored for 28 days. Last but not least, emoji support is here!
      Feeling spunky, giddy, cranky, or any other emotion? Try copy and pasting emoji into chat messages! Bug Fixes
      Fixed an issue that was preventing users from initializing Streaming on beta builds. Fixed a bug that caused games to sort incorrectly. Hearthstone will no longer become unresponsive in certain circumstances when Streaming is enabled.