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Starym

The Battle.net Name Is Back

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Not that it ever truly left, at least as far as players were concerned, but Blizzard have announced a return to the old naming convention, with a small addition. We will now have the "Blizzard Battle.net" name for the service!

The decision comes after a weird set of events where Blizzard wanted to move away from the original name, renaming the launcher the "Blizzard App", but then again referring to it as Battle.net during the Destiny 2 PC reveal, and then later calling it "an exception" . In any case, we welcome the old name back and are happy to see any confusion being resolved.

Blizzard LogoBattle.net (source)

When we announced that we’d be transitioning away from the Battle.net name for our online-gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special—it represents years of shared history and enjoyment, community and friendship, for all of us and our players.

Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.

Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.

We appreciate your feedback and look forward to many more years of bringing players together online.

Thanks,

Blizzard Entertainment

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It sounds weird, but branding is everything. A good couple of examples I can think of are things such as Marathon. now known as Snickers, and Malteasers. The sales of both actually went UP following their rebranding or a change in packaging, even though it was the exact same product. 

People are strange :) 

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2 hours ago, Plergoth said:

It sounds weird, but branding is everything.

It is not weird. Brand IS everything. As a Graphic Designer, I can assure it is. A company's identity and power in the media is defined by branding and how it endures the test of time. The fact people cared so much about Battle.Net is because Blizzard built a strong brand that players grew attached to.

Edited by Valhalen
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Only thing I have to say:

lel

 

Also they knew exactly how dumb the name change was in the first place by disabling the comments on that news post.

Edited by Ammako
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38 minutes ago, Ammako said:

Only thing I have to say:

lel

 

Also they knew exactly how dumb the name change was in the first place by disabling the comments on that news post.

Haha had the exact same thought. In general I really believe this was an Activision or "suits" decision, aka the real people in Blizzard that know what heritage and history means never signed off on it etc. Someone showed a suit some numbers that said "we can reduce customer support costs by x% if we change the name from the "confusing" battle.net which grandmas don't understand" and the suit said "YEP".

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i mean i don't even remember what they changed it to. pretty sure 99% of people still called it the battle net app. prolly why the changed it back xD

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This had Activision's hands all over it. Glad the mistake was realized and a fair compromise made. It was such a silly much-ado about nothing.

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On 8/15/2017 at 11:40 AM, Tri said:

i mean i don't even remember what they changed it to. pretty sure 99% of people still called it the battle net app. prolly why the changed it back xD

Don't think I ever called it the Blizzard app once :p

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