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PC Gamer had the chance to talk to Blizzard President Mike Ybarra who said Blizzard's job is to satisfy impatient players who want "new stuff every day, every hour".
Blizzard is now adapting to the Microsoft Era under the umbrella of Xbox and Phil Spencer. The focus remains on maintaining their live service model. Blizzard President Mike Ybarra emphasized the challenge of satisfying players who demant constant new content. He acknowledged the high expectations of players for new updates and experiences on a nearly continuous basis. The live service model is expected to continue with their upcoming unannounced survival game. Ybarra stressed out the difficulty of delivering new content on regular basis while ensuring fair and satisfying monetization strategies to players. Ybarra didn't rule out the possibility of Blizzard exploring shorter, non-live service games. Ybarra is yet to have discussions with Phil Spencer about the future direction under the new ownership. You can read the full interview here.
Players getting the free to play Warcraft Rumble on their mobile devices were greeted with a nice bonus! The game released a day early and those trying it out today found a Hearthstone card back and the WoW Gnomelia Battle Pet reward just for starting the game!
MiT_Epona posted the rewards screen, but the items are not yet unlocked in their respective games. Presumably this is due to the early launch and they will be arriving to players tomorrow, when Rumble was originally set to be launched.
Source: Rumble battle pet inc (don’t have in game yet).
It seems the Rumble just couldn't wait any longer! The Warcraft mobile game was scheduled to release tomorrow, but Blizzard pushed the button early and it has begun rolling out already! Plenty of players are reporting seeing it in their stores, but it's a rollout so it may take a while longer to get to you if it hasn't yet.
You can get the game here:
Apple Store Google Play
If you're unfamiliar with it, you can check out the game overview here and here's a couple of videos as well, one with the basics and one with some recent updates.
Following their recent $69 billion acquisition of Activision-Blizzard-King, Microsoft is actively working to integrate and foster trust with their new teams. Key figures from Microsoft's leadership, including Phil Spencer, Matt Booty, and Sarah Bond, recently made their inaugural visit to Blizzard's headquarters in Irvine, California.
During the visit, Phil Spencer took the opportunity to address the Blizzard staff. He emphasized that Xbox is in a phase where they are keenly listening to the needs and aspirations of the Blizzard team. Spencer further conveyed Microsoft's commitment to being a reliable partner for Blizzard, expressing a strong desire to support the studio in achieving its goals.
Notably, observers at the event pointed out a distinct separation in branding between Activision and Blizzard. This has led to speculations about Blizzard possibly regaining some managerial autonomy in the future.
You can read the full article over on Windows Central.
Blizzard President Mike Ybarra and Global Community Lead Adam Fletcher even included some photos from the event/meeting on Twitter.
Placeholder for tweet 1716936523395076605 Placeholder for tweet 1716934774902935669
We're looking at memes that emerged soon after the Microsoft-Activision Blizzard merge was complete.
The first one targets new Great Vault rewards in the form of a Office 365 subscription.
The second one shows a familiar face that could soon be available as a Battle Pet in World of Warcraft!
Microsoft also happens to own Minecraft, so this interesting crossover is not entirely off the table...
Just in case you weren't aware, World of Warcraft is like the Simpsons and the game hinted at the Microsoft/ABK merger 15 years ago.