L0rinda

New Hearthstone Commerical Revealed

19 posts in this topic

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Blizzard have revealed their latest Hearthstone advertising campaign that will air over the Christmas period.

The version revealed uses the line "Let's take this inside" and feature people fighting over whose tub of Guacamole is on the table in front of them.

I will be interested to see what people make of this advertisement. Do you feel it will bring in many new players? Will inactive players return when they see it? Let us know in the comment section below!

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That commercial was a total waste of Blizzard's money... I currently play and that made me want to play even less! This could not make their fan base look any worse.
It's worse than the Mobile Strike or any of the other "free-mium" phone games ad, which I wasn't sure it was possible to be more forced than Arnold's line about missile poisoning.

I want my 30 seconds of life back.

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This is just awful, pure awful. And this came from Blizzard, which makes it more awful as they are skilled at making good cut scenes, cinematic, trailers, all that. 

But the thing that bugs me the most is not that it's not something you expect Blizzard to make, but instead how it does not even showcase the game much or even give you a proper idea of what the game is. I understand they have limited time in a commercial but they wasted not only their money, but time in the commercial showcasing a joke leading to the game, which got about four seconds of showcase and barely shows you what you'd expect and what would drag you into the game. Plus the "can you dodge this?!" just bothers me for no reason. o3o

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That ad makes me want to stop playing Hearthstone (or, at any rate, not admit that I play it).  It's like the Dungeon Master in the cartoon D&D in the 80s made me feel:

dungeons-dragons_L155.jpg

Like a complete and utter w*nker.

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It's awful indeed and that's exactly what they want it to be. Hearthstone has always been about the humor more than anything else so that's probably what they were going on. Us not liking this commercial is what blizzard wants, that way we talk about it more and give the public more mouth to mouth advertising.

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23 minutes ago, Shine said:

It's awful indeed and that's exactly what they want it to be. Hearthstone has always been about the humor more than anything else so that's probably what they were going on. Us not liking this commercial is what blizzard wants, that way we talk about it more and give the public more mouth to mouth advertising.

The line of all publicity is good publicity isn't true though. Especially when it's a "subscription" service that requires on you coming back more than a single impulse buy. I love hearthstone, and will be going out of my way so no one I know EVER knows I play it if this is their impression of it. Hearthstone is about being goofy and silly, but only in being clever which this isn't at all. It's just painful and inexcusable. They probably spent a few million dollars (creating and air time) on this ad which only makes it worse.

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The like-to-dislike ratio and the comment section says it all. I like this ad's reference to Jeb Bush, the ultimate guac border merchant, in a sense that the ad ended up as badly as Jeb's campaign, that also contained guacamole as a core element. That said, it is painful to watch the advertisement, and the cringe level is beyond comprehension. Let's never mention this ad again.

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My reaction was hmmm what was that?.. As someone with experience in writing ad text it was apparant that this was designed by someones liking their own humor and not those focusing on a specific target group and what would reach them. New users or old users? Nope this was just a badly thought out ad. Sorry Blizzard, this was just akward :-)

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On 12/14/2016 at 8:48 PM, Pogsz said:

Sorry Blizzard, this was just akward :-)

Imagine having to sit there and explain why this ad was a good idea to your boss.

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15 minutes ago, Blainie said:

Imagine having to sit there and explain why this ad was a good idea to your boss.

"There was guacamole in it! Guac makes everything good!" Given that it was even approved, it goes to show that they probably don't even care at this point.

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21 hours ago, Blainie said:

Imagine having to sit there and explain why this ad was a good idea to your boss.

Lol... I would like to be at that meeting together with the guys who designed Mei's winter outfit in Overwatch :-D

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To be honest, I liked it. I "Lol'd" a little at how ridiculous it was which I guess is what they were going for. Blizzard has always had a weird sense of humor so this add is typical in that aspect. Though in comparison to their other Hearthstone adds I personally liked their older adds better but hey, what are you going to do?

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On 12/17/2016 at 9:18 PM, KingMe said:

what are you going to do?

write about it on a forum where nobody can see :D

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5 hours ago, Blainie said:

write about it on a forum where nobody can see :D

But you're not nobody @Blainie you're somebody, to me. lol :P 

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On 12/20/2016 at 9:18 PM, KingMe said:

But you're not nobody @Blainie you're somebody, to me. lol :P 

It's so nice to know that someone reads what I write :D

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On 12/22/2016 at 7:14 AM, Blainie said:

It's so nice to know that someone reads what I write :D

Always. ;) :P

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