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The Lich King Opens Up an Ice Cream Shop [Video]

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Well, after the failed interview with Ben Brode and his dreams of being a Hearthstone developer squashed, the Lord of the Scourge decided to prove himself an accomplished entrepreneur and take what he's naturally good at - making ice - and adding cream. And so, behold the new ICC, Arthas' latest wondrous edifice: the Ice Cream Citadel.

Of course, true to form, Blizzard took this little in-joke all the way and will have the Ice Cream Citadel, an actual ice cream shop, at the Petco Park Interactive Zone in San Diego near San Diego Comic-Con®, featuring two flavors: Villain-illa and Scourgeberry Sorbet.

Blizzard LogoBlizzard (source)

Greetings, mortal whelps!

As part of my efforts to prove to the accursed Brode that I possess the necessary experience to command the Hearthstone development team, I have decided to expand my efforts to all aspects of mortal enterprise.

At first I considered peddling power and vengeance, but according to my focus testing, the foremost human craving seems to be for cold, creamy, sweetened sludge. I have decided to create a frozen-cream sugar-ooze unlike any you have ever tasted. You will desire it.

Prepare yourselves for the grand opening of Ice Cream Citadel, a fortress of refreshment in the scorching heat that afflicts this place. I will be on hand to personally help you conquer the heat with free ice cream. You need spend no money for your first taste of my power.

Choose from an endless selection of TWO flavors:

IceCreamCitadel_HS_Body_LW_600x848.png

Behold my tasteful brochure:

01_IceCreamCitadel_HS_Body_LW_600x840.png

Attend the Petco Park Interactive Zone in San Diego near San Diego Comic-Con® and be guided to your just desserts by this map:

02_IceCreamCitadel_HS_Body_LW_600x840.png

You may also take photographs of me with no immediate fear of retribution. Share proof of your delicious ice cream conquests on social media using the #icecreamcitadel “hashtag,” whatever that means.

Begin preparations for your journey now. Ice Cream Citadel will receive supplicants between the hours of 9:00 a.m. and 9:00 p.m. PDT July 20 through July 22, and 9:00 am to 5:00 pm PDT on July 23.

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3 hours ago, positiv2 said:

So Hearthstone can have Vanilla, but WoW cannot? Smh Blizzard.

Nice video/ad though.

I can't wait to see the "Vanilla WoW" jokes this video will cause.

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10 hours ago, KingMe said:

It's official, Ben & Co are on drugs. 

Yeah, "Fun" is one hell of a drug. They should share with their upstuck 'vidja is srs bzns' fellows. 

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1 hour ago, Keizoku said:

Yeah, "Fun" is one hell of a drug. They should share with their upstuck 'vidja is srs bzns' fellows. 

The HS team is just a group of people sitting around shouting out ideas and Ben going: "I LOVE IT."

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