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By Blainie
We are recruiting for a number of new positions on the site!
Icy Veins is looking to expand its current team with the introduction of writers for new sections, for games such as League of Legends, Dota 2, and Teamfight Tactics, as well as a freelance Graphic Designer.
As some of you may have already noticed, we have updated our Jobs page with new positions, with multiple openings for new guide writers to help us in expand into new ventures. The requirements and responsibilities of all of these positions are listed there, as well as notes on the general application process for Icy Veins.
Graphic Designer Position
While these positions follow a very similar structure to those of our past posts, this is one of the first times we have reached out to our community in the hopes of finding a freelancer that can help develop the visual standard of the site.
Rather than simply looking elsewhere, we felt it was best to look within our own community first, to hopefully find someone who not only understands the aesthetic and visuals of the games we cover, but also the look and feel of the Icy Veins site.
You can find the requirements for the position below and, if you are interested or feel that you have the necessary experience, you can send us an application at jobs@icy-veins.com.
Given that we are appealing specifically to freelancers, the position will be paid as a traditional freelance contract, rather than our normal, revenue-sharing agreements for guide writers.
Requirements
You should have experience in both UI and UX design, with a portfolio demonstrating your abilities and previous projects. You should be a fan of Blizzard games, as well as the site, and have a strong understanding of the visual direction of both. We expect you to bring your own suggestions in terms of how to improve the visual aspect of the site, rather than simply awaiting direction. We hope to hear from some of you in the future and wish any and all potential applicants the best of luck!
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By Blainie
As many of you already know, Icy Veins has a sister site for Path of Exile, PoE Vault. The new league starts today and we thought it was a great opportunity to highlight some of the content our hardworking writers have put together for your enjoyment. If you haven't tried Path of Exile before, this might be the perfect chance for you to do so!
The new Path of Exile League brings with it an enhanced focus on endgame bosses. You can expect tanky and dangerous single targets from both the Metamorph league and the Conquerors of the Atlas expansion, so a good all-around build is important to have, if you want to get off to a good start. We have tons of great guides, including a selection here specifically designed as great league starters, with a few for each class.
For those just getting started in Path of Exile, take a look at our general Beginner's Guide, while anybody can benefit from the new Metamorph league guide, which will be kept updated as we continue the league. And as always, as the new best builds of the league become apparent, we will be keeping our guides up to date, so be sure to follow PoE Vault on social media to keep up with our latest content, as well as all the Path of Exile news as it comes.
Duelists
The "Ultimate Cyclone Slayer" is a great all-rounder, and with the bow meta likely upon us, much of its best gear will be at its cheapest. The 3.8 nerfs were vastly overstated, and this build has remained an absolute powerhouse, both in terms of speed and raw damage output. If you are looking to relive the glory days of your D2 Whirlwind Barbarian, this is the best way in the game to do it!
If you are looking to ride the bow hype-train this league, the "Tornado Shot Champion" is a great way to do it, with no sacrifices made for survivability. It boasts huge damage, great clearspeed, and plenty of durability for the expected brutal boss fights in the Metamorph League. Its versatile gearing makes it highly customizable, able to suit every playstyle, from Labyrinth farmer to speed mapper, and anything in between.
The "Bleed Earthquake Gladiator" lets you smash your enemies into bloody chunks, with great speed and high damage. Vaal Earthquake allows you to blitz through maps, while the Gladiator's bleed explosions clear up any stragglers that manage to survive your initial attacks. Gladiators have always made great league starters, and this league is no exception.
Shadows
The "Arc Trap Saboteur" just got a hefty buff, with a boost to its targeting range, bringing this build back into the meta. The last time it was around, it absolutely dominated all content, and it has not lost a bit of damage, so it will make an excellent choice in the coming league. The build made its name taking down hard bosses on a shoestring budget, so if you are looking to experience all the league has to offer, this is among the best builds to do it with.
When it comes to league starters, few are better than the "Essence Drain + Contagion Trickster". It is one of the fastest clearing casters in the game, has great survivability, and offers a perfect blend of reliability and inexpensiveness. It has carried many players to high finishes in a variety of Solo-self-found races, but can still be taken advantage of with the higher powered gear offered by trade leagues.
Marauders
Taking advantage of one of the biggest buffs this league, the "Burning Arrow Chieftain" delivers fiery death from afar, making it a great choice for the bow lovers out there. Many reworked or long forgotten mechanics have come together to make this both a great league starter, and an amazing end-game scaling build in the new expansion.
The "Molten Strike Juggernaut" has long been a fan favorite, and with an extra projectile added this league, it looks to be a great option for anyone looking to maximize their sheer tankiness. It is a great build to take on just about all content in the game, whether it is deep delving, endgame bossing, or tanking slams from just about anything you want.
Witch
While many minion builds took a hit this league, the "Summon Raging Spirit Necromancer" remains a powerful all-round build, equally at home taking down Uber Elder and speed farming maps. Gear will be much cheaper than in previous leagues, as people migrate to bows and other new builds, but this build is still a perfect starter for anybody looking to play a summoner.
The "Cold Damage Over Time Occultist" is a powerhouse that excels at chilling and destroying enemies in all content of the game. It also offers an interesting playstyle, with its main damage coming from an instant-cast nova, draining the life from your foes as you run past them, as well as Vaal Cold Snap's ability to kill on the run.
Ranger
The "Crit Elemental Hit Deadeye" takes advantage of the Deadeye's power in terms of clearspeed, and Elemental Hit's raw damage to crush any content the game has to offer. Since the rework of Elemental Hit, it has retained top tier status, a chaining, zooming, flaming murder machine.
With the buff to Ballistas this league, the "Siege Ballista Raider" is a great choice. This build offers raw damage, spread across tons of totems, and you play as a powerful commander of an army of siege weaponry. It also boasts high single-target damage, keeping up with the boss-killing meta we can expect to see this league.
The "Toxic Rain Pathfinder" has a lot going for it, especially as a starter with the new buffs to Quill Rain. It is a great option to take on the whole game, with extremely high damage, an excellent levelling experience, and a highly enjoyable endgame playstyle. If you are looking for a less traditional bow build, this one is a great option.
Templar
The "Spark Inquisitor" is a great option to try out the new ailment changes that have arrived with 3.9, with the build being exceptionally strong in the late-game (while still being a great league starter). It can capably deal with both single-target and clear damage requirements, while still being fairly simple to play. The long distance and CC-capabilities ensure a smooth and safe playstyle that can even comfortably fit into Hardcore leagues.
Scion
The "Elemental Hit Ascendant" is an excellent boss damage dealer, something that looks to be a great boon in the new league, as well as having strong survivability and excellent clear speeds. This combination of damage and toughness is a great choice for anyone hoping to head into a Hardcore league.
The "Scourge Arrow Ascendant" may have received a nerf, but it is still a powerful build, and has come to be one of the best known and most played bow builds. If you are looking to balance drawbacks with immense power, and shred your enemies to bits, this build is a unique and fun option, with lots of versatility.
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By Oxygen
Oxygen discusses loot boxes and their moral implication.
Hearthstone and Overwatch's overwhelming financial success have pushed Heroes of the Storm to adopt a similar monetization model by introducing its own loot box system back in May 2017. How have loot boxes changed the landscape of gaming? What are some of their moral implications?
Table of contents
A brief history of randomized microtransactions
Back in November, Star Wars Battlefront 2 players denounced Electronic Arts' unscrupulous business practices that required players to spend an exorbitant number of in-game hours to be on an equal footing with players who could instead opt to spent large amounts of money on randomly generated in-game items... in a game they had already purchased for some $60. To most, EA had gone too far with so-called pay-to-win which, to add insult to injury, was highly randomized. This controversy served to put randomized microtransactions under the global spotlight, prompting comments and actions from lawmakers and political figures globally.
Such microtransactions are far from new, however. Back in 2007, Zhengtu Network was looking to monetize its homonymous game in Asian countries. To understand the move, it should be said that Asian markets were quite different from their American and European counterparts: players generally didn't purchase full titles and instead relied chiefly on internet cafés and copying games to play. Instead of relying on base sales to generate a profit, Zhengtu turned to loot boxes, which made sense for a young population of gamers that were much more receptive to a nickel-and-dime approach. The experiment proved so successful that it bred an entire genre of "free-to-pay" games, particularly on mobile platforms, that would come to solely exploit microtransactions to thrive.
Western regions were first exposed to microtransactions in 2009 through those Zynga compulsion loop-driven Facebook social "games" we've all been involuntarily exposed to. Team Fortress 2 would soon come up with its twist on microtransactions, in 2011, by introducing the loot box system we are so familiar with. Valve's logic was that by making their game mostly available for free, gamers would flock to the popular title in such numbers that even if only a small fraction of those players ended up spending, they would generate a profit. Valve won their bid, Team Fortress 2's population grew by a staggering factor of 12, and many mainstream games, including games from the FIFA, Counter-Strike, and Battlefield franchises, League of Legends, and, of course Overwatch, would follow suit.
The Star Wars controversy I discussed earlier happened to explode because of the franchise's humongous cultural significance that allowed the controversy to reach way beyond the social circles of those who would normally be concerned. In other words, non-gamers were, for the first time, exposed to the concept of loot boxes. To top it off, Star Wars Battlefront 2's loot box system was a particularly insidious blend of ludicrous costs, a highly pay-to-win scheme, and a high base game cost for what was essentially the re-release of a decade-old game. One of the most important conversations that would stem from the controversy is about the very nature of loot boxes and whether or not they should be considered a form of gambling, and thus regulated.
Why microtransactions? And how?
From a business standpoint, making a product free to then rely solely on post-consumption microtransactions may come off as an odd decision; why run risk of not seeing a return on your investment by not charging consumers right away? The context of games, and specifically, multiplayer games, is quite different from what I might call traditional consumerism: players are also part of the product, as without functional matchmaking, multiplayer games obviously stop working. Social bonds also tend to keep players more invested, and more players simply means more opportunities for bonds to develop.
The real prize, however, lies in a specific player profile known as a whale. Whales are essentially players who spend a ludicrous amount of money on otherwise free products. In its 2016 report on monetization, Swrve demonstrated that a mere 0.19% (!) of players contributed to some 48% of freemium games' revenue. Doesn't it make sense, then, to try and cater to said whales? How do you do it? Besides the importance of creating an appealing game, I believe that there are four main components to what we might colloquially call whale hunting.
I) Anemic time-to-reward ratios and "unreachable" goals
One of the most typical aspects of competitive free-to-play games is that they almost ubiquitously require players to spend a steady amount of money to stay in the loop. One of the most egregious examples of this might be Hearthstone, for which it is technically possible for a given player to build a competitive deck through sheer playtime. However, doing so would be extremely time-consuming and would require of this player that they focus on a single deck, leaving them extremely vulnerable to metagame shifts (which forcibly occur every time an expansion is released) and unable to experiment. The key to creating a dependence on microtransaction lies in making in-game currency gains so anemic that players feel forced to make steady real money purchases. Going back to our Hearthstone example, and assuming a steady rate of 8 matches per hour, your average player (50% win/loss ratio) might be able to purchase a pack after some 7.5 hours of playtime, daily quests notwithstanding. Since individual packs cost $1.50 USD, this time could be valued at about $0.20 an hour, making a minimum wage job rather appealing by comparison. Although you are hopefully enjoying yourself playing Hearthstone during this time, any player looking to be a serious contender will absolutely have to invest into the game.
Daniel Friedman from Polygon did the legwork for me and produced a fair estimation for the yearly cost of sustaining a reasonable Hearthstone collection: $400, including in-game currency gains. For a whale, this isn't a lot. By comparison, $170 USD a year will keep you completely competitive in Heroes of the Storm, though in reality, you could get away with spending much less by regularly completing daily quests and skipping weak heroes. Again, for a whale, this isn't a lot. As a developer, you then run into this problem of needing to balance the needs of freeloaders, casual players, and whales. On one hand, purchases that have a direct effect on game play (cards in card games, characters in MOBAs, weapons in FPSs, etc.) must remain relatively accessible to all. On the other hand, you need to have content for whales to spend on. And this is exactly why most free-to-play games feature a large amount of expensive cosmetic items. At the time of writing, building a full non-golden Hearthstone card collection would set you back nearly $2,000 USD. For a full golden collection, I've seen estimates ranging between $10,000 and $20,000 USD. This number would increase by approximately $3,000 with every new expansion. For the majority of us, this sounds insane. To a whale, this is a goal.
II) Artificial rarity
Scarcity breeds desire. De Beers exploited this back in the 1930s to artificially inflate the price of its diamonds. Blizzard too does this across its microtransaction games; inherently, high rarity items in Hearthstone, Overwatch, and Heroes of the Storm aren't more powerful (less so for Hearthstone) or attractive (this is subjective, of course) than other items. By assigning rare, epic, and legendary qualities to their items – which is rather clever, by the way, as we have been groomed by years upon years of World of Warcraft to respect these rarities and associated colours – Blizzard is justifying steeper crafting costs and lower pulling chances when there would otherwise be no objective reason to make certain items harder to acquire. Item rarity becomes particularly easy for players to hate, and justifiably so, when it is directly tied to in-game power levels. But for big spenders, high rarity simply becomes synonymous with quality, regardless of the item's intrinsic value, not unlike luxury brands.
Item rarity isn't the only way Blizzard (and other companies; I'm not trying to specifically criticise Blizzard here, but I just happen to know their products well enough) are creating artificial rarity. Although card games such as Hearthstone naturally conjure events whenever a new expansion comes out, Overwatch and Heroes of the Storm very carefully plan time-limited in-game events with event-exclusive and sometimes limited (in the sense that this is your one chance of acquiring them) cosmetic items to imbue players with a hollow sense of urgency. These events often have specific loot boxes, and the items they contain are invariably more expensive than year-round items for players to craft to further incentivise purchases.
III) Obfuscation of costs
Let's have a short quiz.
a) How much is a legendary Hearthstone card worth?
Surprised? So am I.
b) How much is a legendary Heroes of the Storm item worth?
...surprised again? So was I. And I'm actually slightly embarrassed to admit that it took me a few minutes to math this one out. Why? I had to convert my local Canadian currency into a number of "Gems" before looking into making a loot chest purchase. The insidious bit is that whenever I tried to purchase a specific number of chests, I'd always either have some leftover gems or have to go for a less appealing package. At this rate, this point is just writing itself out.
Gold, gems, dust, credits, "not-money". Whatever you call them, they're much easier to spend than actual cash, not unlike real life credit, and particularly for impulse purchases. You'll notice that such currencies are often purchased by the thousand, which only serves to further disconnect consumers from their money.
You look like candy. I don't mind spending you at all.
The random nature of loot boxes and card packs only serves to further obfuscate how much players are actually spending for what they're getting. If you've ever wondered why players weren't just allowed to pick whatever card (or cosmetic, in the case of loot boxes) they needed from packs since cards have no resale value and cannot be traded with other players, this is it. And if you've ever wondered why obvious filler such as Sewer Crawler or Worgen Greaser gets printed with every expansion, there's your answer again.
IV) Steady compulsion looping
No random microtransaction system can be successful without providing its target market with a highly controlled but steady stream of merchandise. Games such as Heroes of the Storm offer a frontloaded number of loot chests to hook its players in, then cleverly use the "progression" system to regularly feed them with bits of dopamine. The player profile has a section dedicated to indicating how close players are to acquiring their next reward as a constant reminder. The tiered loot chest system even acts as a small knob to control exactly how much players should be getting, and when. Items such as Stimpacks have the dual effect of doubling the rate of the compulsion looping schedule and instilling players with a false sense of faster progression to become particularly addictive. Positive reinforcement variable ratio schedules are also found under the form of a mechanic known by players as a "pity timer" which ensures that at least one legendary item will be collected every 35th loot chest (every 39th card pack in Hearthstone) to ensure a certain level of randomized microtransaction loyalty.
The visuals and sounds that accompany the opening of loot boxes is specifically designed to heighten excitement, with higher rarity items being generally accompanied by flashier animations and more exciting sound effects.
Ultimately, the goal of the system is to create a form of extrinsic motivation that encourages players to remain active and incentivises them to make purchases. Daily quests fulfill a similar purpose, though they obviously cannot be purchased.
Are loot boxes and card packs a form of gambling?
With randomized microtransactions under the proverbial spotlight, I believe this question is going to be a big one in the near future. As of right now however, the answer varies broadly depending on who you ask; many American and European countries are in the process of studying the question, whereas most Asian countries have already legislated. Given the different gaming culture, as was explained in the second paragraph of this article, this makes sense: Asian countries have been way more exposed to microtransactions – and their effects – than western countries have.
In an unexpectedly liberal move, China dropped a bomb in December 2016 when it announced that game publishers dealing in the country would have to reveal the draw chances of randomized virtual items and services. Furthermore, this new law outright banned loot box-like systems. Blizzard complied with the new legislation in a particularly crass way by instead selling meaningless amounts of in-game currency (dust for Hearthstone, credits for Overwatch, etc.) and giving out an equal amount of packs or loot boxes as a "gift" for purchasing said currency. I'm not joking.
Of course, this is just one step towards regulation (or not) in one country, and, as stated earlier, distinct countries are tackling the issue at different speeds. However, I suspect the battle to have far-reaching consequences. In the US, lawsuits against analogous systems, notably, Pokémon cards, was ultimately dismissed back in 1999. Why? Simply put, booster packs were deemed to "not be harmful enough" despite passing the gambling test, which serves to identify what constitutes gambling in the US. How do you perform this test? Look for the three following elements:
Consideration; basically, a cost or "risk" Chance; an unpredictable outcome (what will I win, or; will I win something at all?) Prize; what you will gain if you do win (for binary gambling), or; what you will gain (i.e. cards, for non-binary gambling) Notice anything? Loot boxes and card packs – though only those purchased with real currency – fit the bill. I've seen individuals argue that loot boxes could not be considered gambling because they always had a yield, but the test cares little about the nature of the yield as long as it is directly tied to consideration and chance. Jurisprudence has set a rather strange factor – harm, which, I have no idea how the judge evaluated – as one of the main component for future lawsuits. And so, we must then ask whether loot boxes and analogous systems are in fact harmful. Some have hypothesized that they can contribute to video game addiction, but the very existence of this disorder is still being debated. Perhaps we should instead look at gambling addiction to make a case, though we are headed deep into political and moral territories. Who should be in control of their own fate? Let's not go there just yet.
Moral and design concerns
It is with much noise and celebrating that Heroes of the Storm moved away from its standard microtransaction system to embrace loot chests fully back in May 2017. Most of the changes brought in by Heroes 2.0 would ultimately serve to support the introduction of randomized microtransactions.
Indeed, if economic research showed that loot boxes were not more lucrative than typical microtransactions (such as buying exactly what you want, such as a given Hearthstone card or Heroes of the Storm skin for a set price), they simply wouldn't exist. They are predatory in the sense that they exploit basic behavioural traits to make more money than a typical, non-random system would.
The success of loot boxes becomes particularly terrifying when certain fundamental games design principles have to be twisted to promote the appeal of purchasing loot boxes. Games such as Overwatch are hardly affected. Other games, such as Hearthstone, are incentivised to make more powerful cards rarer to increase potential profits, though ultimately, this is a thing we have come to accept – unjustifiably, perhaps? – from card games. Other much more reprehensible game examples literally tie player power to randomly finding certain items. Loot boxes and their content need to be advertised, too, which distracts from the game.
Hey MVP! Don't mind my skin and banner, by the way. Cough. But they do look nice. If only you had them, you could be just as good as I am...
The human demand for gambling is undeniable. Unlike video game addiction, however, gambling addiction is recognized as a mental disorder. Whether certain whales are affected by the disorder is difficult to tell, but vices ultimately tend to affect the most vulnerable of us. Controlling certain behaviour is excessively difficult, if not impossible, but knowing that my favourite games may be subsidised by people whose lives are compromised by gambling problems is always a sad thought. And although I generally try and avoid making unfounded assertions, I can't help but to question the effects of exposing children and adolescents to gambling, regardless of the form. This is particularly worrisome as younger gamers are being groomed by popular mobile games to see such microtransactions as completely normal.
TL;DR
Electronic Arts' massive blunder with Star Wars Battlefront 2's loot crate system caused a global awareness of randomized microtransactions, prompting reactions from several political figured around the world. Random microtransactions would be considered a form of gambling by US law, but existing jurisprudence tells us that they are unlikely to be controlled unless objective harm can be proved, just as with physical collectible cards. Random microtransactions exploit human behavioural weaknesses to generate significantly more profit than traditional transactions. -
By Blainie
Apply now to join our WoW Classic writing team!
We are recruiting a Paladin-class writer for WoW Classic, as well as additional writers for non-class content guides.
As many of you may already know, we are currently growing our WoW Classic section on the site and populating it with guides for all areas of the game.
We are recruiting writers for the following guides:
Paladin class guide: This will involve writing a full guide for all of the viable specs in WoW Classic, just as we currently have for the other classes. The guide will mainly be PvE-focused, but there will be a PvP section that you will also be required to complete. Non-class guides: This will involve working alongside other writers to complete guides on professions, dungeons, raids, and zones in WoW Classic. You will not be writing any class-specific content, but instead you will be creating "general" guides for the game. Requirements
You must have a strong command of the English language, most importantly in its written form. While this role is open to all, native speakers are preferred. You will need a deep understanding of WoW Classic's mechanics and, in the case of the class writer position, you must fully understand and be familiar with playing as a Paladin at the highest level of "Vanilla" WoW. You will be expected to put out a steady flow of content, with frequent updates as required. You must be at least 18 years of age. Remuneration
This is a paid position, with a revenue sharing agreement (on all content created by the applicant) that will be explained and discussed in the later stages of the recruitment process. If you are interested in the position and feel that you might be the right person for the job, you can send us an email at jobs@icy-veins.com. There is no strict format for applying, so you can complete your application in any way that you feel is appropriate. Please note that, due to there being no strict format, we will treat all correspondence with us part of your application. We will conduct interviews with the top choices following a reviewing period.
There is currently no deadline for applications, but earlier applications will be looked at immediately, given the release date of the game closing in.
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By Blainie
We are recruiting a Path of Exile writer to join our team at PoE Vault!
With the new League well underway, we are looking for a new guide writer to join our team over at our Path of Exile site, PoE Vault, to help expand the ever-growing library of builds.
With the new League well underway, we are looking for a new guide writer to join our team over at our Path of Exile site, PoE Vault, to help expand the ever-growing library of builds. If you're a veteran of the game with a strong command of written English, then this might be the perfect position for you!
Responsibilities
You will be creating guides. The main priority would be build guides, but there will be opportunities to work on more general projects that look at gameplay and League mechanics, rather than just builds. You will be expected to maintain and update your guides as required by patches. You will be required to respond to feedback and comments left on your guides, as well as make changes according to the feedback when necessary. Requirements
You must have a strong command of the English language, most importantly in its written form. While this role is open to all, native speakers are preferred. You will need a deep understanding of Path of Exile's mechanics and the current meta surrounding the game. You will be expected to put out a steady flow of content, with frequent updates or new builds. You must be at least 18 years of age. Remuneration
This is a paid position, with a revenue sharing agreement (on all content created by the applicant) that will be explained and discussed in the later stages of the recruitment process. If you are interested in the position and feel that you might be the right person for the job, you can send us an email at jobs@poe-vault.com. There is no strict format for applying, so you can complete your application in any way that you feel is appropriate. Please note that, due to there being no strict format, we will treat all correspondence with us part of your application. We will conduct interviews with the top choices following a reviewing period.
There is currently no deadline for applications, but this post will be updated when one is chosen.
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